PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Herbal/traditional products will register moderate constant value and volume growth over the forecast period. As Polish consumers continue to prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, there will be continuing demand for herbal/traditional products.
CBD-based sleep aids an emerging product
During the latter half of the review period, a significant proportion of Poles have also shown an interest in exploring products that contain CBD, a component derived from hemp leaves, particularly in the case of dietary supplements. This tendency is particularly prevalent among the younger demographic, with those under the age of 34 showing a particular preference for these CBD-based alternatives.
Increased segmentation way of standing out from the crowd
The competitive landscape for herbal/traditional products will remain fragmented. Players will seek to focus innovation efforts on increased segmentation and newer players will choose a niche segment to target.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Poland?
- Which are the leading brands in Herbal/Traditional Products in Poland?
- How are products distributed in Herbal/Traditional Products in Poland?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Poland - Category analysis
KEY DATA FINDINGS
Modest value growth in 2024
Sleep aids faces challenge from prescription offerings
Cough and cold remedies continue to be popular
Moderate growth over forecast period
CBD-based sleep aids an emerging product
Increased segmentation way of standing out from the crowd
Consumer Health in Poland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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