PROSPECTS AND OPPORTUNITIES
Herbal/traditional products set to benefit from a complementary health positioning
While not expanding rapidly, herbal/traditional products is expected to remain a strategic category for many producers, especially when integrated into cross-category hybrid treatments like beauty, cognitive health, sports and GLP-1 support. This reflects a broader consumer shift toward plant-based solutions and a reduced reliance on chemical-based pharmaceuticals.
Opportunities could be found in GLP-1 support
In terms of herbal ingredients, turmeric, pomegranate, tea extracts, and medicinal mushrooms are increasingly being used in products aimed at digestive comfort and inflammation regulation. Turmeric is especially worth attention, with its wide range of beneficial properties and anti-inflammatory effects making it a universal ingredient that many consumers are interested in.
Cognitive care and CBD-based products under the microscope
There are a growing range of herbal/traditional products that are being aimed at improving children’s focus and hyperactivity with ingredients such as verbena proving popular. Meanwhile, botanicals such as ashwagandha, bacopa, ginseng are seeing renewed interest as part of the cognitive health trend, the rise of fast-paced lifestyles and the increase in mental fatigue.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Poland?
- Which are the leading brands in Herbal/Traditional Products in Poland?
- How are products distributed in Herbal/Traditional Products in Poland?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Poland - Category analysis
KEY DATA FINDINGS
Herbal/traditional products remain popular
Players look for new ways to stand out in an increasingly crowded market
Pharmacies continue to dominate sales but e-commerce gains share
Herbal/traditional products set to benefit from a complementary health positioning
Opportunities could be found in GLP-1 support
Cognitive care and CBD-based products under the microscope
Consumer Health in Poland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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