Herbal/traditional products will register moderate constant value and volume growth over the forecast period. As Polish consumers continue to prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, there will be continuing demand for herbal/traditional products.
During the latter half of the review period, a significant proportion of Poles have also shown an interest in exploring products that contain CBD, a component derived from hemp leaves, particularly in the case of dietary supplements. This tendency is particularly prevalent among the younger demographic, with those under the age of 34 showing a particular preference for these CBD-based alternatives.
The competitive landscape for herbal/traditional products will remain fragmented. Players will seek to focus innovation efforts on increased segmentation and newer players will choose a niche segment to target.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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