PROSPECTS AND OPPORTUNITIES
Herbal/traditional products set to record a strong performance
Retail value sales of herbal/traditional products are expected to increase strongly over the forecast period. Growth will be fuelled by longstanding cultural preferences and confidence in traditional medicines.
Vietnamese pharmaceutical leaders innovate, combining tradition with technology
Over the forecast period, local players such as Traphaco JSC and OPC Pharmaceutical JSC are set to continue to focus on upgrading their manufacturing processes and investing in research based on traditional knowledge. They follow strict standards like GACP-WHO to ensure the quality of medicinal plants and finished products.
Sustainable growth and community wellness drive Vietnam’s herbal and direct selling markets
Over the forecast period, players are also expected to focus on building sustainable supply chains to meet growing demand and enhance their competitiveness. In addition, increased sustainability and traceability requirements in domestic and export markets are driving them to adopt advanced production methods and transparent practices, strengthening Vietnam’s reputation for high-quality herbal remedies.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Vietnam?
- Which are the leading brands in Herbal/Traditional Products in Vietnam?
- How are products distributed in Herbal/Traditional Products in Vietnam?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Vietnam?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Vietnam - Category analysis
KEY DATA FINDINGS
Herbal and traditional products continued to perform strongly
Herbalife Vietnam LLC maintains its leadership in highly fragmented category
Pharmacies leads category distribution, but rival channels continue to grow
Herbal/traditional products set to record a strong performance
Vietnamese pharmaceutical leaders innovate, combining tradition with technology
Sustainable growth and community wellness drive Vietnam’s herbal and direct selling markets
Consumer Health in Vietnam - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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