Vietnam’s real GDP growth surged to 7.1% in 2024, driven by strong consumption and industrial output. Inflation rose to 3.6%, mainly due to essential goods. Exports grew 14.1%, supported by machinery and electronic equipment. Prudent fiscal management and export diversification are expected to sustain growth and stability in the coming years.

Vietnam’s beauty and personal care packaging volumes rose by 3% in 2024, underpinned by strong growth in the overall industry and the deeper penetration of products across categories. This expansion was being driven by rising middle-class incomes, the influence of social media (eg K-beauty, J-beauty, TikTok/Instagram), and growing demand for natural/organic products. All of these factors were translating into higher product consumption and, consequently, greater packaging demand. Growth in beaut

In 2024, the total alcoholic drinks packaging unit volumes declined by 1% in Vietnam, in line with weaker overall consumption. The stricter enforcement of Decree 100, which imposes significant penalties for drink driving, continued to dampen demand in on-trade venues and generally discourage frequent alcohol consumption. Beer, the dominant category, was particularly affected as consumer demand softened, while sales of local white spirits also declined, contributing to reduced glass bottle usage

In 2024, total home care packaging unit volumes in Vietnam recorded solid growth of 4%, supported by rising demand across categories like surface care, air care and dishwashing. Dishwashing, which is the biggest of the main categories in packaging unit volume terms, continued to see strong growth in 2024, particularly with the increasing adoption of liquid formats and dishwashing tablets in urban centres. Laundry care, the next biggest contributor, despite declining overall, saw strong performan

Retail value sales of cough, cold and allergy (hay fever) remedies are set to rise in current terms in Vietnam in 2025. Growth is being driven by environmental changes and shifting consumer habits. An early flu season brought a noticeable rise in cases at major hospitals, with humid post-Lunar New Year weather helping viruses to spread more easily. Climate change has also contributed to more frequent seasonal illnesses, pushing more people to seek relief. The expansion of large pharmacy chains h

Retail value sales of digestive remedies increased are set to rise in current terms in Vietnam in 2025. Vietnamese consumers have become increasingly health conscious, with heightened awareness about digestive health and the benefits of preventive care. Rising disposable incomes and a rapidly expanding middle class have enabled more people to invest in over-the-counter digestive remedies and functional foods that support gastrointestinal wellbeing. Urbanisation and Western dietary influences suc

Retail value sales of herbal/traditional products are expected to grow strongly in current terms in Vietnam in 2025. Herbal/traditional products have continued to perform well amid rising interest in natural health solutions. Consumers prefer these products for their perceived safety and holistic benefits, especially as more people seek alternatives for daily wellness and minor ailments. Established local brands have strengthened their market positions by promoting ingredients such as ginseng, l

Retail value sales of consumer health are expected to rise in current terms in Vietnam in 2025. During the year, the consumer health market has shown a solid and steady performance, although growth has slowed due to several structural changes. Enhanced national health insurance has improved access and affordability, encouraging more people to seek timely treatment and preventive care. The digitalisation of hospitals through electronic medical records and digital health insurance cards has cut wa

Retail value sales of analgesics are expected to grow in current terms in Vietnam in 2025. The growth of analgesics is set to be slower in 2024 and 2025 compared to previous years, despite the country's expanding healthcare system. Outbreaks of epidemics such as seasonal flu, COVID-19, and influenza A temporarily drove up demand for analgesics as consumers sought relief from symptoms like fever and headache. Although these outbreaks resulted in short-term spikes in demand, the increases were bri

Retail value sales of sports nutrition are expected to grow in current terms in Vietnam in 2025, fuelled by rising health awareness, increasing participation in sports, and a growing fitness culture, especially amongst young, urban consumers who value appearance and physical performance. The proliferation of gyms, fitness centres, and boutique studios, alongside the influence of social media and fitness influencers, has further encouraged the adoption of sports nutrition products, particularly p

Retail value sales of wound care are expected to grow in current terms in Vietnam in 2025. One primary reason for this growth is the increasing number of chronic wounds - especially those linked to diabetes and pressure sores. As the population ages and more people suffer from diabetes and obesity, there will be a higher need for effective wound treatment. In addition, more people are taking part in outdoor travel and sports activities, which will also increase demand for wound care products. Th

Retail value sales of dermatologicals are expected to rise in current terms in Vietnam in 2025. There has been a significant shift in consumer behaviour, with the Vietnamese consumer, particularly Millennials and Gen Z in urban centres like Ho Chi Minh City and Hanoi, no longer being just a passive buyer. These consumers are highly informed, digitally savvy, and proactive about their skin health. Fuelled by social media and the influence of global beauty trends (especially from South Korea and J

Retail value sales of eye care are set to rise in current terms in Vietnam in 2025, although the category’s growth is slowing down. Progress has been supported by increased public awareness about the importance of eye health. Government and non-government organisations have helped to raise this awareness through various campaigns. At the same time, more people have faced digital eye strain because they are spending more time looking at screens. As cities have grown and lifestyles have become bus

Retail value sales of sleep aids are set to grow strongly in current term sin Vietnam in 2025. These products have become more popular in Vietnam as many people have faced more sleep problems. A busy city life, work stress, and using phones and computers a lot have made it harder for many to fall asleep. Not moving or exercising enough has also contributed to poor sleep. When people are not active during the day, they often feel tired and want to sleep more during the daytime but find it hard to

Retail value sales of weight management and wellbeing are set to grow in current terms in Vietnam in 2025. More consumers have become conscious of the risks associated with overweight and obesity, leading to increased demand for solutions that help with weight loss and overall wellbeing. The popularity of supplement nutritional drinks, weight loss supplements, meal replacement and slimming teas has grown as busy lifestyles and urbanisation have driven people to seek convenient support in managin

Retail value sales of dietary supplements are expected to see strong growth in current terms in Vietnam in 2025. A changing health landscape in Vietnam is fuelling this growth, as more Vietnamese consumers become health-conscious and prioritise preventive care. The country’s rising middle class and increasing disposable incomes mean people are willing to spend more on dietary supplements. The presence of counterfeit and illegal dietary supplements, which are often sold at lower prices, has under

Retail value sales of vitamins are expected to rise in current terms in Vietnam in 2025. However, the category is set to see its growth rate tempered due to a shift towards greater market maturity and emerging challenges. While rising health awareness, an expanding middle class, and increased disposable incomes have continued to drive demand for vitamins and supplements, several factors have contributed to this moderation. Intense competition amongst a large number of local and international bra

Retail value sales of paediatric consumer health are set to grow in current terms in Vietnam in 2025 even though the category’s growth rate has moderated compared to previous years. One key factor supporting this trend has been the ongoing improvement of national health insurance, which has made essential medical services more accessible and affordable for children across the country. At the same time, parents have become noticeably more careful when choosing medications for their children, ofte

After a period of economic slowdown in 2023 and 2024, baby food in Vietnam benefited as the economy began showing signs of recovery in early 2025. This rebound has positively influenced dairy, which is expected to record stronger retail current value sales growth over 2025, compared with 2024. Players have actively contributed to this momentum through research and development, new product launches and targeted marketing efforts. These activities have not only revitalised consumer interest, but a

Other dairy in Vietnam has derived significant momentum from the signs of economic recovery in Vietnam, following slowdowns in 2023 and 2024. Industry players have actively contributed to this momentum through research and development, new product launches and strategic marketing efforts. These dynamic activities have helped revitalise consumer interest and confidence in dairy, including other dairy, setting the stage for continued expansion.

As dairy shows strong signs of recovery, cheese in Vietnam continues to see strong retail current value growth in 2025. Following the economic slowdown in 2023 and 2024, the country posted strong GDP growth in the first half of 2025; the highest since 2011. This rebound has supported consumer spending, especially in urban areas. Industry players have actively contributed to the momentum through research and development, new product launches, and targeted marketing. Cheese, although one of the sm

Yoghurt and sour milk products in Vietnam is projected to register further fast retail current value sales growth over 2025. In general, Vietnam’s dairy industry is experiencing a strong rebound in 2025, driven by a recovering economy and renewed consumer interest in health-orientated products. Following a slowdown in 2023 and 2024, the country posted strong GDP growth in the first half of 2025; the highest rise since 2011. This economic upswing has encouraged players to invest in research and d

Drinking milk products in Vietnam also benefited as the dairy industry entered a phase of dynamism in 2025, driven by economic recovery and strategic efforts by key players. The country posted its highest GDP growth rate in the first half of 2025 since 2011. This economic upswing has encouraged companies to invest in research and development, launch new products and intensify marketing activities. As a result, dairy, especially drinking milk products, is increasingly positioned as a source of he

Dairy has experienced an upswing in 2025, with butter and spreads in Vietnam contributing significantly to the overall growth performance. Following a period of economic slowdown in 2023 and 2024, the country has shown strong signs of recovery. Vietnam posted its highest GDP growth in over a decade in the first half of 2025. This economic rebound created a favourable environment for consumer spending and industry expansion. Companies in dairy actively engaged in research and development, launche