Milk consumption in India remains widespread due to established cultural and dietary practices, with milk being a common part of daily diets in both urban and rural areas, supporting robust value rises in 2025. As local consumers strongly associate milk with health and nutrition benefits, demand remains steady. This enduring trust in milk as a source of essential nutrients, such as calcium and protein, has encouraged households to prioritise its purchase even amid fluctuating economic conditions

Value sales of drinking milk products recorded slight growth in 2025. This modest performance reflects a structural decline in Mexico’s population aged 0 to 14, traditionally the main consumer group for milk. Additionally, many adults are reducing their milk consumption due to concerns over fat content and digestive discomfort. Alternatives such as plant-based milk, coffee, and tea are increasingly seen as suitable substitutes. The impact of climate change has further exacerbated the situation,

Over 2025, drinking milk products in South Africa is projected to see strong, and faster than in 2024, retail current value sales growth, supported by inflationary pressure on prices, but also a good rebound in retail volume sales. Shelf stable milk remains the largest category, outperforming fresh milk in both retail volume and value sales terms. It is also projected to post the fastest growth in retail volume sales, and fast retail current value sales growth, at the end of the review period, I

Drinking milk products is expected to register positive volume growth in Nigeria in 2025, as volume sales recover from a weak performance in 2024, when sharp unit price increases and an inflationary economic environment, strongly weakened consumer purchasing power. While unit prices continue to increase, the rate of increase has softened. Consumers have also adjusted and have focused spending on smaller packs and more affordable products. Volume demand therefore is expected to increase moderatel

Retail sales of drinking milk products in Morocco are expected to post relatively modest growth in current value terms in 2025, compared to the wider dairy products and alternatives market. Unfavourable climatic conditions, particularly prolonged drought, combined with sharp increases in the cost of raw materials for animal feed, have forced many breeders to cull their dairy herds. This has led to a significant decline in local milk production.

Drinking milk products in Vietnam also benefited as the dairy industry entered a phase of dynamism in 2025, driven by economic recovery and strategic efforts by key players. The country posted its highest GDP growth rate in the first half of 2025 since 2011. This economic upswing has encouraged companies to invest in research and development, launch new products and intensify marketing activities. As a result, dairy, especially drinking milk products, is increasingly positioned as a source of he

Drinking milk products in Thailand witnessed a slower pace of value growth in 2025, compared to the previous year. This can be attributed to many factors, including the switch to dairy alternatives like plant-based milk. With oat milk and almond milk more widely accepted and available at a lower price, consumers are inclined to try out these products. Furthermore, there is limited innovation in contrast to the dynamism seen in the plant-based milk category, which is stifling growth. Value growth

New Zealand milk and other dairy products were imported into Taiwan with zero tariffs from January 2025. This development understandably caused concern among local farmers regarding the sales of domestically produced fresh milk. In response, the Taiwanese government plans to introduce a certification mark for Taiwan-produced fresh milk to be displayed on product packaging, as well as launching educational campaigns to emphasise the advantages and quality of local milk.

Sales in drinking milk products in Croatia are maintaining a positive value trajectory in 2025, while volume sales are rather flat, albeit marginally positive. Therefore, the stronger value growth is largely driven by price inflation rather than volume growth. Cow’s milk is the strongest overall category in terms of size and has seen notable price adjustments.

Drinking milk products in the Philippines is projected to continue to see strong retail current value sales growth in 2025, albeit amid continued inflationary pressure on prices at the end of the review period. Notwithstanding persistent inflationary and cost-of-living pressures, drinking milk products in the Philippines continues to register retail current value sales growth across categories, including key ones like powder milk and shelf stable milk. These types of products are often chosen of

Sales of drinking milk products have increased in current retail value terms in 2025. However, retail volume sales have declined across most categories, including flavoured milk drinks, cow’s milk, and powder milk. In general, drinking milk products is facing increasing competition from plant-based dairy, such as chocolate oat milk and almond milk. These products appeal not only to the large number of lactose-intolerant individuals in Singapore, but also to consumers seeking trendy options and t

In Germany, drinking milk products has seen slight value growth in 2025. As in many other dairy categories, this is due to unit price increases in recent years. Drinking milk products continues to face major competition from plant-based alternatives which has become mainstream in Germany and where products continue to emerge. Despite this shift, cow’s milk has enjoyed something of a revival. The intensifying discourse related to ultra-processed foods has led to a slight shift back towards more “

Retail value sales of drinking milk products in Hong Kong are experiencing consistent growth in 2025, largely driven by an increasing emphasis on health benefits - particularly the popularity of lactose-free options. During the pandemic, CP-Meiji has played a pivotal role in introducing lactose-free products to the market, effectively raising consumer awareness about the availability and advantages of lactose-free milk.

Value sales of drinking milk products in New Zealand increased in 2025. However, this growth in value was largely driven by price inflation, as consumers are drinking less milk overall, with volume declines evident across all sub-categories.

Value sales of drinking milk products have increased in 2025. Furthermore, after several years of declining volume sales, cow’s milk showed signs of stabilising in 2023 and 2024, with this trend expected to continue into 2025. This recovery is being driven exclusively by the strong performance of full-fat milk, which has shown growth in retail volume terms in 2025, in contrast to fat-free and semi skimmed options that continue to decline.

Drinking milk products in Slovenia is projected to see healthy retail current value growth over 2025; slightly faster than in 2024. Growth is driven by both price increases, which are linked to higher input costs and sustained consumer demand for domestic, quality-assured milk, and modest retail volume gains in certain categories, such as flavoured milk drinks and goat milk.

Drinking milk products is expected to see current value growth in the United Arab Emirates in 2025. The category is experiencing strong growth, with milk seeing particularly rapid expansion driven by rising health awareness and a shift towards premium offerings. Protein-enriched milk continues to gain traction amongst health and wellness-focused consumers, with brands introducing functional variants that support active lifestyles. Meliha’s A2A2 organic milk has emerged as a standout success, app

Growth in drinking milk products current value sales in North Macedonia in 2025 is projected to be down moderately on 2024, mainly due to slowing inflation. The same factor has bolstered confidence and purchasing power among consumers, however, hence retail volume growth looks set to be marginally faster than in the previous year despite the ongoing demographic crisis. Overall volume sales also continue to be buoyed by the staple status of shelf stable milk and frequent new launches, particularl

Drinking milk in Indonesia continues to grow in terms of retail value sales in 2025, although at a slower pace compared to 2023 and 2024. The decline in consumer confidence, driven by economic pressures and a shrinking middle class, is leading many households to reduce spending on non-essential items. Despite this, milk remains a priority purchase, especially for families with children, due to its strong nutritional reputation and government support.

Sales of drinking milk products are seeing notable value growth in Uzbekistan in 2025, with growth elevated from 2024, and with volume sales also enjoying slightly-elevated growth compared to the previous year. This positive performance is largely based on shelf stable milk, which remain a significant category in drinking milk products in the country. Uzbekistan's hot continental climate and still-developing cold chain infrastructure make shelf stable milk a practical necessity in both urban and

Sales of drinking milk products have continued to see stable growth in current value terms in 2025. However, this continues to be fuelled by price increases with volume sales continuing to decline. The drop in volume sales is in part linked to financial pressures, with many households having seen their disposable income squeezed by the significant increase in the cost of living since the end of the pandemic. Another significant factor are the growing concerns around the environmental impact of t

Value sales of drinking milk products in Ukraine are set to record a double-digit rise in 2025, supported by growth drivers and shifting consumer behaviours. Traditional cow’s milk continues to benefit from consumers moving away from grey market alternatives and a growing preference for shelf-stable milk, which offers extended storage life without the need for refrigeration. Meanwhile, goat’s milk, though still small in share, is gaining traction thanks to its hypoallergenic properties and nutri

In 2025, retail value sales of drinking milk products in Malaysia experienced 4% growth in current terms, amounting to MYR2.8 billion. This increase was primarily driven by a growing awareness of the health benefits associated with consuming drinking milk products, particularly cow's milk, which is rich in calcium and protein and is believed to promote mental wellbeing. As a result, local consumers are more inclined to encourage their children to drink cow's milk daily, a habit that was further

Drinking milk products in Tunisia witnessed steady growth in 2025 following two challenging years in 2022 and 2023 when the market experienced a significant shortage of semi-skimmed shelf-stable milk. The situation was deemed critical in Tunisia since semi skimmed shelf stable milk accounts for the majority of milk sales in the country. Such was the gravity of the situation that the President of Tunisia intervened to work with local milk producers to tackle the issue and to look to prevent simil