Value sales of drinking milk products in Finland are expected to decline in 2025, reflecting a broader and ongoing reduction in overall milk consumption. This trend is driven by long-term changes in dietary habits and increasing environmental concerns, particularly around climate change. A growing number of Finnish consumers are choosing to reduce their intake of traditional cow’s milk in favour of plant-based alternatives, with oat-based milks proving especially popular.

Drinking milk products remains a staple in Australia, with fresh milk continuing to dominate as the preferred format. Drinking milk products has continued to see moderate growth in retail value and volume terms in 2025, although overall growth has plateaued in recent years. This is largely due to the increasing integration of dairy alternatives into consumers’ routines, driven by heightened health awareness and the growing adoption of flexitarian diets that promote greater variety in food choice

Drinking milk products has seen steady growth in current value terms in 2025, but the demand for drinking milk products is stagnant with value growth being driven by price increases. As the largest share of sales is accounted for by cow’s milk, this category has a big impact on the overall performance of drinking milk products in Austria. In 2025, volume sales of cow’s milk have declined slightly with this being partly due to the declining demand for shelf stable milk, with volume sales of fresh

2025 is seeing overall drinking milk products decline in China in 2025, with the drop driven by shelf stable milk. This is mainly due to China’s continued macroeconomic softness in 2025, which has led to more cautious consumer sentiment. Additionally, an oversupply of raw milk in the domestic market has driven down the price of fresh milk, prompting some consumers to switch from shelf stable milk to fresh milk.

Sales of drinking milk products have been affected by unit price rises in 2025 which are related to the fièvre catarrhale ovine (bluetongue virus) which has affected livestock and thus milk production. In this context, sales have recorded steady growth in current value terms, whereas volume sales of cow’s milk have dropped. However, price rises are not the only factor behind the decline in volume sales. Indeed, category maturity, a lack of innovation and competition from plant-based milk are rel

Retail value sales of drinking milk products are set to rise in current terms in Greece in 2025. Rising prices will play an important part in growth during the year. At the same time, growth is being supported by the growing popularity of and demand for goat milk, which is positioned as a healthier alternative to cow’s milk. Finally, value sales of semi skimmed and fat-free milk have increased as they are considered to be healthier than full fat cow’s milk.

Retail value sales of drinking milk products in Bulgaria rose in 2025, with value growth significantly outpacing volume gains. The primary driver was the continued elevation of retail prices, reflecting higher production costs, increased energy expenses, and wage growth following further increases in both the minimum and average salary levels. The domestic dairy sector also faced declining milk production, which exerted upward pressure on prices. Imports of packaged drinking milk, particularly f

Value sales of drinking milk products are seeing solid growth in Chile 2025. Chilean consumers continue to view the products as nutritious and healthy food that supplies calcium and fits easily into both breakfast and snack occasions. At the same time, drinking milk is diversifying, with lactose-free, protein-rich, skimmed and semi-skimmed variants broadening its appeal. Shelf stable milk is the most dynamic member of the category in 2025, delivering the strongest value growth and driven by full

Drinking milk products in the Czech Republic is projected to see strong retail current value sales growth in 2025, aided by an anticipated modest rise in consumption. The overall consumption of milk, the dominant category, is relatively stable with only minor movements year-on-year. With the stabilisation of the Czech economy and household budgets, retail volume sales are predicted to grow at the end of the review period. However, higher prices as a result of the increasing cost of raw milk are

Value sales of drinking milk products in Canada increased in 2025, although the category continued to contract in retail volume terms. The exceptional population growth of recent years, driven by both permanent and temporary immigration, has helped moderate the decline compared with the sharper drops recorded earlier in the review period. However, consumption remains under pressure from shifting preferences towards plant-based dairy alternatives, which are widely perceived as healthier options.

Drinking milk products experienced recovery in volume terms in 2025, with flavoured milk drinks registering the most dynamism in current value terms.

Retail value sales of drinking milk products are set to grow in current terms in Japan in 2025. This is mainly due to the expected price increase for several drinking milk products, especially fresh milk, the largest category overall. In March 2025, it was announced that the price of raw milk, the raw material for fresh milk, will be raised by JPY4 per kilogramme, which will be applied to transactions from 1 August. This will be the first increase in the price of raw milk in two years - since Au

Value sales of drinking milk products in Egypt are projected to achieve double-digit growth in 2025, driven by a combination of rising prices and a rebound in demand volumes. Following an initial period of adjustment, Egyptian consumers, who value milk as an essential household staple, have largely adapted to the new pricing environment, resulting in a recovery in purchasing patterns.

Sales of drinking milk products are set to fall in both value and volume terms in South Korea in 2025. Flavoured milk drinks is expected to see a relatively strong decline in sales during the year, largely driven by the rapid growth of substitutes. Ready-to-drink beverages and café-style drinks offered through consumer foodservice continue to improve in flavour, quality, and pricing, making them more appealing to younger consumers. At the same time, plant-based alternatives with similar textures

Retail value sales of drinking milk products in Saudi Arabia rose by 7% in current terms in 2025, reaching SAR6.4 billion. This growth was driven by a combination of health-related and demographic factors. Rising consumer awareness of health and nutrition played a central role, as there was a growing interest in milk as a natural source of calcium, protein, and vitamins. This trend coincided with the increasing availability of low-fat, reduced-sugar, lactose-free, and vitamin-fortified options,

After a strong increase in prices in 2023, the prices of milk in India have continued to rise in 2024, due to increased production costs, such as the rising prices of cattle feed. Leading players in the industry have already hiked prices by 5%, with more price rises expected. 2024 also saw a higher number of heatwaves across the country compared with 2024, which has impacted the production of milk in the country, therefore also impacting prices. Nevertheless, growth is expected for drinking milk

In the first quarter of 2024, Rio Grande do Sul, the southernmost state of Brazil, saw one of the biggest natural disasters in the history of the country. The state experienced heavy rain and flooding, leaving most municipalities underwater, and many thousands of households displaced. The reason for this is that Brazil has been experiencing increasing impacts from La Ninã and El Niño, with the latter dictating weather patterns in 2024. Flooding impacted both crops and cattle, and hit the product

Over the past four years of the review period, the average unit price of drinking milk products in Peru has faced accumulated inflation growth of nearly 20%, leading to stagnant demand as consumers have had to adjust their budgets due to falling disposable incomes.

Following the Russian invasion of Ukraine, the dairy industry in Slovenia encountered significant challenges, including rising production and energy costs, as well as supply chain disruptions. These disruptions affected the availability of raw materials, such as fertilisers, essential for dairy production and farming processes. In response, leading manufacturers resorted to price increases to mitigate the financial strain. However, by 2024, these price increases have subsided as the inflationary

Drinking milk products in Sweden is facing maturity in 2024. Further, the category is dealing with intensified competition from plant-based milks, with the latter seeing sales driven by novelty value, innovation and rising environmental consciousness. In 2023, Normejerier closed down its Luleå dairy, stating reduced local milk consumption as the reason, in the face of still-high production costs which continue to increase. Profitability is thus under pressure, and Normejerier has been grappling

Amid soaring prices, drinking milk products in Kenya have been undermined by a strong drop in milk consumption since 2022. For example, the Kenya National Bureau of Statistics (KNBS) reported a decline in milk consumption between January and June 2023. High sugar costs, reaching over KES500.00 per 2kg pack, led households to tighten budgets, impacting overall consumption habits. The reduced milk intake mirrors the economic strain on households, highlighting dairy's sensitivity to price fluctuati

Drinking milk in Uzbekistan is expected to register both healthy constant value and volume growth, in spite of continuing high inflation. Population growth, as well as a growing economy, supports sales. Shelf stable milk continues to dominate volume sales and also is expected to register higher volume growth. Limited distribution and lack of cold storage continues to undermine growth of fresh milk. Flavoured milk drinks is expected to be the best performer in terms of value growth, though this i

Drinking milk products is seeing declining retail value sales in 2024, while retail volume maintains small, positive, baseline volume growth. It is noted that product innovation is particularly important in drinking milk products, alongside strong marketing support and promotional activities. For example, as seen with Danone expanding into new areas with its assortment of functional products. These include the YoPRO Protein Shake, which contains 15g of protein, is low in fat, and features no add

Prices of drinking milk products have stabilised after sharp price rises in 2022 and 2023, respectively. Those increases were driven primarily by a deficient local production of milk which stands at around 120,000 tons annually, difficulties in accessing dairy genetic material, insufficient support for dairy producers and difficulties in accessing inputs and appropriate financing. Currently, the production volume of fresh milk is up by 5%, after three years of executing a plan to boost the local