Demand for bottled water in Lithuania is set to decline sharply in 2025 due to an unusually cold summer, highlighting the category’s dependence on warm weather. Functional bottled water remains popular amongst health-conscious urban consumers, while still mineral water continues to be valued for its perceived quality and post-workout benefits. However, price sensitivity and the limited need for premium water, due to the high quality of tap water in urban areas, have hindered sales. Moving forwar

Demand for carbonates in Lithuania has been impacted by a cold summer and intensified competition from energy drinks and functional bottled water. Traditional tonic water is also showing signs of waning demand. Consumers are increasingly turning to reduced-sugar and sugar-free variants, while regulatory changes, such as the forthcoming sugar tax, due to be implemented in January 2026, are expected to raise prices for high-sugar offerings and further shift preferences towards healthier alternativ

Demand for RTD tea in Lithuania continues to decline, due to its high-sugar reputation and the unusually cold summer, which reduced on-the-go and outdoor consumption. The category faces strong competition from carbonates, energy drinks, and functional bottled water, limiting its ability to broaden its appeal to a broad consumer base. While kombucha maintains niche popularity due to its probiotic and wellness benefits, overall visibility remains low. The 2026 sugar tax is expected to increase pri

The soft drinks industry in Lithuania has been hit by an unusually cold summer and creeping inflation, weakening seasonal demand and prompting retailers to rely on promotions to drive sales. Traditional categories like juice and carbonates have lost traction, while energy drinks, functional bottled waters, and kombucha are attracting consumer attention, thanks to their added-value properties. There has also been a clear shift towards lower-sugar and wellness-focused options, a trend set to acce

Demand for RTD coffee in Lithuania will remain modest in 2025, constrained by limited shelf space, unseasonably cold summer weather and ongoing concerns over product quality. The category faces strong competition from energy drinks, which offer greater variety and visibility, while hot coffee is perceived as offering a fresher, more authentic experience. During the forecast period, limited innovation and marketing investment will further restrict appeal, while the 2026 sugar tax may raise retail

Demand for concentrates in Lithuania is expected to remain stagnant in 2025, as consumers increasingly opt for ready-to-drink beverages offering greater convenience. Powder concentrates are gradually disappearing from retailers’ shelves, while liquid concentrates have benefited from the development of products with a more premium positioning, such as health-oriented syrups. The upcoming 2026 sugar tax may raise prices on high-sugar products, prompting shifts towards lower-sugar or functional var

Demand for juice in Lithuania continues to decline, driven by higher prices due to global orange shortages and limited consumer understanding of juice variants. Health concerns, particularly over sugar content, are shifting households towards lower-sugar or alternative beverages. Not-from-concentrate 100% juice remains a resilient niche, while mainstream offerings face competition from sugar-free carbonates, functional drinks, and energy beverages. The 2026 sugar tax is expected to further incre

Energy drinks in Lithuania are set to register a strong increase in demand in 2025, driven by consumers seeking extra stamina or alertness amid increasingly busy lifestyles. Reduced-sugar options have gained attention alongside rising levels of health awareness, although regular variants remain widely consumed. Seasonal flavour innovations and on-the-go formats have sustained engagement. However, the upcoming 2026 sugar tax is expected to raise prices of high-sugar energy drinks, encouraging a s

Demand for sports drinks in Lithuania is expected to remain flat in 2025, due to an unseasonably cold summer weather and the waning popularity of Prime Hydration. Reduced-sugar variants have gained attention as consumers increasingly seek functional and lower-calorie options. The entry of local and regional producers, including Cido, is expanding product choice, while the upcoming 2026 sugar tax is expected to push prices higher and further shift demand towards reduced-sugar offerings.

Other hot drinks in Lithuania, including chocolate-based powdered drinks and plant-based alternatives, remain niche compared with coffee and tea. Chocolate-based powders, led by Nesquik, dominate sales, particularly among children, although parental concerns over sugar content are shaping product claims towards added nutrients and functional benefits. Strong seasonal demand limits consumption, while innovation remains constrained. Flavour experimentation, including the incorporation of spices, a

Demand for hot drinks in Lithuania is being impacted by pricing pressures, evolving retail strategies, and changing consumer preferences. Coffee remains the hot beverage of choice, with premium formats such as fresh ground coffee pods and fresh beans gaining popularity, while instant coffee is declining in relevance. Functional teas are increasingly valued for their health benefits, whereas chocolate-based powdered drinks have seen reduced demand amid rising global cocoa costs and resulting pric

Demand for coffee in Lithuania is being impacted by pricing pressures and evolving retail strategies. Premium formats such as fresh ground coffee pods and fresh beans are gaining popularity, driven by coffee machine adoption and at-home premium experiences, while instant coffee is in decline Promotions remain crucial, though some retailers like Maxima are experimenting with everyday low prices. Online channels are expanding rapidly, offering convenience and ease of price comparison, while innova

Tea faces stagnant demand in Lithuania with coffee continuing to dominate consumer preferences. Mass-market black teas from Dilmah and Lipton lead sales, while fruit/herbal tea shows greater resilience, particularly functional varieties used for immunity, digestion, and relaxation. Innovation is limited, although local manufacturers are expanding into specialised functional teas. Supermarkets remains the primary distribution channel, while pharmacies play a key role for functional herbal teas, r

Although economic freedom is good and corruption is being tackled, political instability has increased and tensions with Eastern powers have grown. Inflation is rising and import dependence is very high, but the economy has accelerated and foreign investment could receive a boost. Depopulation is occurring, but solid incomes will support the consumer market. Rural areas need better digital infrastructure, but Lithuania is addressing cybersecurity shortfalls and e-commerce is progressing well.

Demand for breakfast cereals in Lithuania is being driven primarily by convenience and evolving health preferences. Consumers increasingly favour options such as muesli and granola, supported by brands highlighting functional benefits like high fibre, reduced sugar, and added protein. Single-serve cup formats are further boosting demand, offering portability and portion control. Children’s cereals is the fastest-growing category, despite persistent parental concerns over their high sugar content

Baked goods in Lithuania, especially bread, is facing growing competition from alternative sources of carbohydrates, such as pasta, rice, and grains. Within this context, value growth is supported by interest in artisanal and global-style breads, including tortillas, ciabatta, and other specialty loaves, as well as indulgent freshly baked pastries. Health and wellness trends continue to shape demand, with higher-grain, seed-enriched, and lower-sugar breads gaining popularity. Frozen baked offeri

Rice, pasta, and noodles in Lithuania is showing divergent trends. Dried pasta appears largely stable, reflecting a mature market, while instant noodles - particularly premium lines such as Kauno Grudai’s Yakisoba - remains more dynamic, driven by convenience and rising interest in Asian-inspired flavours. Consumer education is gradually shifting perceptions around carbohydrates, with wholegrain pasta increasingly accepted as part of a balanced diet. The competitive landscape is led by Daisena U

Demand for processed fruit and vegetables in Lithuania is constrained by ongoing saturation and strong competition from fresh and frozen alternatives. Seasonal factors, such as cold summer temperatures, have also affected key products like processed beetroot, a staple ingredient in the traditional cold soup, Šaltibaršciai. Shelf stable beans is the fastest-growing category supported by rising interest in global cuisines and strong promotions. Private label offerings, particularly Maxima’s Well D

Consumer demand for staple foods in Lithuania is expected to remain largely stagnant in 2025. Most key categories are saturated and consumers remain highly price-sensitive, although quality continues to be a central consideration. Convenience and indulgence are key priorities, with chilled processed poultry, packaged pastries, and instant noodles performing especially well. Health considerations are shaping new product development in baked goods and processed meats, although children’s breakfast

Retail sales of processed meat, seafood and alternatives to meat in Lithuania are driven primarily by chilled and frozen products that align with rising consumer preferences for fresher, higher-quality and easy-to-prepare meals. An unusually cool summer depressed seasonal barbecue favourites - sausages, burgers and marinated meats - underscoring weather’s impact on demand. Chilled processed poultry is the fastest-growing category, supported by an expanding range of ready-to-cook products from ma

While a poor summer impacts demand for key condiments such as ketchup in 2025, the popularity of Asian cuisine has made soy sauce increasingly appealing to consumers. Going forward, to reignite consumer interest in a saturated market, manufacturers are expected to introduce new, more sophisticated offerings.

In 2025, the edible oils market in Lithuania is experiencing steady, moderate growth as unit prices stabilise. Olive oil is seeing the strongest volume growth, supported by declining prices, its well-documented health benefits, and the popularity of Mediterranean cuisine.

In 2025, value growth is driven by both rising prices and organic expansion. Recording the highest growth, jams and preserves continue to hold a prominent place in Lithuanians’ daily diets. However, home preparation continues to limit further market potential.

Cooking ingredients and meals in Lithuania continues its upward trajectory in 2025. Price inflation is relatively mild compared to the 2022–2024 period, allowing consumers to plan purchases with greater confidence and less concern about rising costs. Nevertheless, general price increases remain an important consideration, particularly during the second half of the year when some market players reacted to fluctuations in global commodity prices, such as cocoa.