Sweet biscuits, snack bars, and fruit snacks is seeing small value and volume growth in Greece in 2025, indicating stable demand. Fruit snacks, as well as cereal and protein bars, are considered healthy and functional snacks that Greek consumers perceive as indulgences which meet their requirements for a healthier lifestyle, while also offering an energy boost without the need for a full meal, or the need to cook something. At the same time, sweet biscuits and cookies are traditionally popular s

Sweet biscuits, fruit snacks and snack bars is expected to register positive current value growth in Kenya in 2024, though volume growth is expected to be more muted in what is a mature product area. Sweet biscuits continue to account for most value sales, with offerings for fruits snacks and snacks bars being negligible. Within sweet biscuits, demand is driven by affordability, with plain and filled biscuits accounting for most value sales, thanks to low prices and wide reach, especially from l

Sweet biscuits, fruit snacks and snacks bars is expected to register moderate current value and volume growth in Bosnia and Herzegovina in 2024. There is also clear indication that consumers are looking for healthier options. For instance, protein/energy bars gain the most value and volume share, though from a low base. Protein/energy bars are seen as healthier, due to their protein content, and added protein continues to be a major trend and is seen as providing energy and helping in weight los

It is expected to be a positive picture for sweet biscuits, fruit snacks and snacks bars in North Macedonia in 2025, with both healthy current value and volume growth. Premiumisation, aligned with a healthier positioning, support value sales. This is particularly strong among Millennials and Gen Z, aged between 13 to 44 years. They have evolving dietary preferences and are more willing to pay for premium snacks that are perceived as healthier and also often organic. In line with increasing dema

Retail sales of sweet biscuits, snack bars, and fruit snacks in Croatia will continue to rise in current value terms in 2025. Growth will be driven by premiumisation, including the introduction of healthier and functional offerings, combined with expanded distribution. Despite being a mature category and facing inflation-driven price pressures, the category remains remarkably resilient, supported by the ongoing impulse snacking trend,

Sweet biscuits, snack bars and fruit snacks has experienced modest growth in 2025 with price increases still being a noticeable contributor to value growth. The sweet biscuits category is more dependent on chocolate than snack bars, so the increased price of cocoa has impacted many SKUs in this category. From Passport’s Snacks Price Tracker, the price of the sweet biscuits category had started to stabilise towards the end of 2024, but due to persistent issues regarding the cocoa bean supply and

In 2025, sweet biscuits, snack bars and fruit snacks is expected to record positive value and volume growth. This result follows a volume decline in 2024, which was caused by an inflationary economic environment that weakened consumer spending power. The average unit price rose by almost 80%, driven largely by the depreciation of the local currency impacting production costs. To mitigate the increase in average pack prices, manufacturers reduced pack sizes, resulting in lower consumption volumes

The Romanian market for sweet biscuits, snack bars, and fruit snacks is expected to register minimal volume growth in 2025. The category has been impacted by the VAT hike from 9% to 19% on foods containing more than 10g of added sugar per 100g. While products labelled as "biscuits" are exempt from the higher VAT rate, high inflation compounded the effect of these increases, driving up prices across the category - especially for snack bars and wafers. Nevertheless, sweet biscuits, snack bars, and

Sales of sweet biscuits, snack bars and fruit snacks are increasing in both current value and volume across retail and foodservice channels in 2025, with value growth evident across most subcategories. The trend toward indulgent consumption continues to have a favourable impact on category sales. However, products such as chocolate-coated biscuits and those containing chocolate are projected to see lower volume sales, with local consumers seeking more affordable alternatives, such as plain biscu

In 2025, retail value sales of sweet biscuits, snack bars, and fruit snacks in Saudi Arabia grew by 6% in current terms, reaching SAR4.5 billion. This growth was driven by evolving consumer lifestyles and a heightened demand for snacks that balance health and indulgence. Health and wellness remained a significant influencer, particularly among urban and younger consumers, who increasingly sought natural, functional, and low sugar options. Dried fruits and fruit-based snacks saw increased tractio

Sweet biscuits, snack bars and fruit snacks in Taiwan is posting solid growth in overall sales value in 2025, while volume remains relatively flat - an indication that the category is approaching saturation. With limited population growth and a stable level of domestic consumption, momentum is increasingly reliant on price-driven value gains and inflationary effects rather than a surge in demand.

It is a stable performance for sweet biscuits, fruit snacks and snack bars in Serbia in 2025, with volume growth increasing slightly. Plain biscuits account for most value sales, supported by a large range. However, growth is within healthier offerings such as fruit snacks and protein/energy bars, with the latter registering the highest value and volume growth. Protein/energy bars are seen as healthier, due to their protein content, and added protein continues to be a major trend and is seen as

Sweet biscuits, fruit snacks and snacks bars is expected to register healthy current value and more modest volume growth in 2025 in Uruguay. Sweet biscuits, and in particular alfajores (filled biscuits), account for the main proportion of sales and it is a mature product area and this dampens volume growth to an extent. Generous promotions, such as from brand leader Portezuelo, support volume sales. There also continues to be regular new product launches, such as the recently launched gluten-fr

Sweet biscuits, snack bars and fruit snacks is registering further value and volume growth in Guatemala in 2025.

Sweet biscuits, snack bars and fruit snacks experienced a good year in both 2024 and 2025, benefiting from changing market conditions and the soaring price of chocolate confectionery and potato chips. This caused a shift in demand which favoured biscuits due to their more stable prices. Nevertheless, it is important to mention that value growth was in part also driven by price inflation, however it was not as significant as for potato chips or chocolate confectionery.

Sales of sweet biscuits, snack bars and fruit snacks have seen strong growth in current value terms in 2025. This growth is being driven by consumer demand for convenient and affordable indulgences. Snack bars and functional biscuits align well with consumers’ busy lifestyles and on-the-go consumption behaviour. While elevated inflation has encouraged cautious purchasing behaviour, consumers have continued to engage with the category through promotional multipacks, private label and value brands

Overall sweet biscuits, snack bars and fruit snacks continues to record solid sales in Ukraine in 2025, supported by healthy demand and consistent supply. Consumers gravitate towards both ends of the price spectrum: affordable wafers and plain biscuits on the one hand, and premium cookies as well as filled and chocolatecoated biscuits on the other. The category also benefits from shoppers switching away from chocolate confectionery, where prices have risen sharply. Brand owners sustain performan

Sweet biscuits, snack bars and fruit snacks in Sweden witnessed a mild increase in value sales during 2025, in line with rising unit prices. However, the category struggles with maturity and volume growth is hard to achieve in such a highly competitive landscape. Consumers are most attracted to products made with purely natural ingredients and authentic flavours, as well as indulgent products offering a more pleasant and interesting mouthfeel. Swebar Soft Protein Bar has taken inspiration from i

In 2025, value sales of sweet biscuits, snack bars, and fruit snacks are set to rise. This will be the second-lowest growth in snacks, although it will outperform sugar confectionery. Growth within the category was uneven, with a strong performance from snack bars, specifically protein/energy bars, which benefit from rising consumer interest in healthier, energy-boosting options. Sweet biscuits remains the largest category in 2025, however, chocolate-coated biscuits is recording a decline in vol

Retail sales of sweet biscuits, snack bars, and fruit snacks are set to enjoy healthy growth in volume terms in 2025. The largest share of sales comes from sweet biscuits, especially plain, budget-friendly options. Consumers, especially those outside of urban centres, remain price-sensitive, often choosing the simplest, low-cost products - even private labels - for tea-time consumption.

Overall, sweet biscuits, snacks bars and fruits snacks is expected to register a fall in volume sales in Latvia in 2025. The poor performance is mainly due to sweet biscuits, especially chocolate coated biscuits, as with prices of cocoa beans soaring, there is significant price hikes for chocolate coated biscuits. This leads to a big drop in volume sales. Fruit snacks and snacks bars are expected to fare better, registering a slight increase in volume sales. Snacks bars and in particular protei

Sales of sweet biscuits, snack bars and fruit snacks have seen steady growth in current value terms in 2025, However, growth has slowed down in volume terms compared to the previous year. The increasing focus on healthy eating has negatively impacted growth in some areas, with some consumers looking to cut back on treats and snacks. Nonetheless, products with a healthier image have become more popular, especially fruit snacks, protein/energy bars, and plain biscuits.

With rising input costs and a VAT hike that took effect from July placing upward pressure on unit prices, sweet biscuits, snack bars and fruit snacks in Estonia is set to post an improved result in current value growth terms in 2025. Retail volume sales meanwhile are expected to contract for the second year in a row due to heightened budget-consciousness. The rate of decline should be slower than in 2024, however, as a more stable inflationary environment in comparison to the latter part of the

The market for sweet biscuits, snack bars, and fruit bars in Lithuania is expected to remain flat in retail volume terms in 2025, continuing the stagnation observed in the previous year. The category remains under pressure from price inflation, significantly influenced by rising costs of key raw materials such as cocoa. As a result, shrinkflation has become a common strategy - for example, packs of cookies have been reduced to 136g to avoid noticeable price hikes, although per-unit pricing conti