Nappies/diapers/pants in 2025 sustained robust growth, with retail value increasing by 14% to reach UZS6,655 billion. Volume sales also reached 1.5 billion units, reflecting a 4% increase year-on-year. Despite a slight decrease in the official birthrate, the category benefited from Uzbekistan’s substantial infant population and growing urbanisation, as well as a population aged 0-4 totalling 4.5 million in 2025. Consumer expenditure also rose, underpinned by a strengthening of the local currency

In 2025, menstrual care in Uzbekistan experienced robust growth in both retail volume and value, driven by a unique demographic profile and evolving consumer preferences. Retail volume reached 1.2 billion units, representing a 3% increase, while retail value climbed 14% to UZS2,447 billion. This growth outpaced the region, underpinned by Uzbekistan’s young population— those under 30 years old make up around 60% of the population, with the total population reaching 37 million and the female popul

In 2025, wipes experienced robust current value growth, with sales reaching UZS60.4 billion, representing a 13% increase over the previous year. Affordability has emerged as the principal force shaping innovation in wipes, with consumer price sensitivity dictating both purchasing decisions and product development. In 2025, local consumers increasingly favoured economy and mid-priced brands, viewing wipes as a discretionary rather than essential purchase. This has driven brands to develop cost-ef

In 2025, away-from-home tissue and hygiene in Uzbekistan maintained robust momentum, with value sales msp reaching UZS93.7 billion and posting 14% growth compared to the previous year. This performance outpaced inflation, which stood at 10% in 2025, and benefited from a supportive macroeconomic environment, including real GDP growth of 7%. The expansion was fuelled by increased demand from commercial and institutional users, particularly offices, hospitals, hotels, and public facilities, reflect

Uzbekistan’s tissue and hygiene registered robust growth surpassing both regional and global growth rates, fuelled by a favourable economic climate, steady population gains, and rising consumer expenditure. This environment is highly attractive for brands, as real GDP advanced by 7% and inflation moderated to 10%, allowing consumers to balance essential and discretionary hygiene purchases. Success in this space requires a dual focus: value-driven offerings by local manufacturers are capturing l

Retail tissue in Uzbekistan posts another year of robust expansion in 2025, with total retail value reaching UZS784 billion (13% growth) and volume rising to 27,800 tonnes (6% growth). Growth is underpinned by a favourable economic climate— real GDP growth stands at 7% and inflation remains at 10%. The resilience of consumer demand is also shaped by Uzbekistan’s fast-growing population, which reaches 37 million in 2025. Against this demographic and macroeconomic backdrop, retail tissue increasi

In 2025, retail adult incontinence in Uzbekistan delivered solid growth with value sales growing by 11% and volume by 5% to reach UZS96.2 billion and 6 million units. This growth was underpinned by affordability as the principal purchase driver, with value-oriented offerings outpacing premium products in both volume and visibility. Local brands such as Enorme (Sof Gigienik) and Kippers Comfort (Navruz) led the affordable pads and pants space, focusing on functional, skin-friendly solutions at co

In 2025, surface care in Uzbekistan continued to demonstrate steady annual growth, supported by established consumer preferences and the sustained demand for essential cleaning products. Current retail value sales reached UZS746.7 billion, representing 17% growth from the previous year. Scouring agents was the fastest-growing category in value terms, increasing by 19%. The rise in the median disposable income per household in Uzbekistan is reinforcing the demand for surface care products that o

Current retail value sales of bleach in Uzbekistan reached UZS77.3 billion in 2025, representing 13% growth from the previous year, as volume sales increased by 3% to two million litres. Multifunctionality is a key driver, as consumers increasingly seek products that can conveniently deliver effective cleaning, disinfecting and whitening in a single solution. The rising median disposable income per household in Uzbekistan also contributes to consumer willingness to spend on premium products that

In 2025, toilet care in Uzbekistan recorded moderate growth in both value and volume terms. Retail value sales reached UZS135 billion. Demand for toilet care products remains stable, driven by local consumers' continued prioritisation of home hygiene and regular toilet cleaning routines. Economic stability contributed to sustained demand for essential household products, including toilet care, as well as a strong consumer preference for well-known, efficacious brands. Toilet liquids/foam was the

In 2025, laundry care in Uzbekistan recorded retail value sales of UZS2,387.7 billion, representing 15% growth on the previous year. Carpet cleaners was the best-performing category, with retail value sales increasing by 17% in current terms to UZS42.5 42.5. One dp for billion pleasebillion. Laundry care is characterised by the strong presence of local brands and private label products, which provide high-quality and affordably priced detergents tailored to local consumer needs and budgets. Alt

In 2025, polishes in Uzbekistan delivered a nuanced performance, characterised by shifts in consumer preferences and spending habits. Current retail value sales of polishes reached UZS328.2 billion, representing 13% growth from the previous year. Growth is supported by an expanding urban population and increasing median disposable income per household, enabling consumers to spend more on personal care and maintenance products.

In 2025, air care in Uzbekistan increased at a rate of 14% from the previous year, reaching UZS206.6 billion in current retail value sales and 954 tonnes in retail volume sales. Car air fresheners was the best-performing category in 2025 with a 17% growth rate, thanks to ongoing urbanisation and busy lifestyles. Affordability strongly influences the category. As air care is not viewed as essential, consumers prioritise simple, functional formulas over premium or multifunctional products. Budget-

Dishwashing in Uzbekistan is characterised by a continued focus on affordability and cost-efficiency. Hand dishwashing remains highly popular, outperforming automatic dishwashing with a retail volume of 3,052 tonnes in 2025 and wide availability nationwide. This growth is attributed to traditional daily cooking habits and oil-rich cuisines, which require powerful hand dishwashing products for cleaning. Automatic dishwashing recorded slower growth, with a retail volume of 107 tonnes, and is confi

Home care in Uzbekistan demonstrated resilience in 2025, with 15% growth in retail current value sales to UZS4,287.4 billion, driven by a growing economy, as indicated by a median disposable income per household of UZS134 million. Home care is expected to continue growing, with a current value forecast CAGR of 9% to UZS6,574 billion by 2030. The category's attractiveness is enhanced by its moderate concentration, enabling both multinational corporations and local producers to compete. Key trends

In 2025, home insecticides in Uzbekistan maintained moderate current retail value growth of 12%, reaching UZS159.3 billion. Performance was driven by consumers seeking cost-effective solutions and prioritising affordability without compromising on efficacy. The hot summer climate and expanding population also continue to be primary sales drivers, as higher insect activity and increased urban density sustain demand for household protection. This organic growth is fuelled by consumers' functional

Off-trade volume sales of bottled water maintained healthy growth in Uzbekistan in 2025. Demand is driven by the poor quality of tap water in the country, alongside consumers’ rising awareness of the need to drink safe-to-consume water. Consumers’ interest in flavour experimentation is also boosting sales of flavoured bottled water.

Off-trade volume sales of carbonates rebounded to healthy growth in 2025, after a slump seen in 2024 caused by excise tax, driven by cola carbonates with flavour innovations in non-cola carbonates also driving consumer demand.

Retail value sales of tea maintained healthy value sales in Uzbekistan in 2025, albeit at a lower rate of growth compared to the recent review period. Meanwhile, volume growth remained low and stable. Overall, tea benefits from traditional popularity in Uzbekistan, which supports robust baseline demand.

Value sales of coffee saw strong growth in Uzbekistan in 2025, with volume sales also healthy. This positive performance is being driven by the ongoing rise of coffee and café culture in the country. Fresh coffee is a rapidly-growing category, although instant coffee remains the most significant in volume terms, with coffee mixes playing a large part.

Other hot drinks maintained strong value growth and stable volume growth in Uzbekistan in 2025, driven by chocolate-based flavoured powder drinks, with this being the only category of any significance in other hot drinks. The stronger value growth is being supported by high prices driven by global price hikes in cocoa, while volume is supported by the popularity of chocolate-based flavoured powder drinks as an indulgent beverage — particularly among children and also among adults.

Retail value sales of hot drinks saw healthy growth in Uzbekistan in 2025, with volume growth low yet stable. This performance reflects high prices supporting value growth, while volume sales are somewhat suppressed due to consumer price sensitivity midst the high unit prices. Indeed, global increases in coffee and cocoa costs, together with rising local expenses, continued to weigh on the category. Nevertheless, strong per capita potential and growing consumer demand helped prevent a decline in

Off-trade volume sales of RTD tea saw strong double-digit growth in Uzbekistan in 2025, making it the strongest performing category in soft drinks. This robust performance is underpinned by the traditional tea-drinking culture in the country, which supports sales of RTD formats.

Off-trade RTD volume sales of soft drinks saw healthy growth in Uzbekistan in 2025, with retail value sales also robust, reflecting a recovery from the tax-driven slowdown of 2024.