Total volume sales of spirits are expected to fall slightly in 2025, with a moderate negative CAGR projected for the forecast period. The anticipated downward trajectory is mainly due to the saturation of vodka, which overwhelmingly dominates consumption.
Uzbekistan continues to take active steps to regulate the alcoholic drinks industry, aligning national policies with international standards, particularly those of the WTO. The latest reforms include the creation of a special inspectorate to control alcohol and tobacco sales, the introduction of mandatory labelling, a gradual adjustment of excise taxes (raising for local producers and reducing for imports) and easing restrictions on the advertising of imported wine and beer from 2025.
Innovation in vodka, as the main category in spirits, is expected to centre around the launch of new brands, particularly from local producers. Even among the leaders’ portfolios, the top-selling vodka brands can change frequently, highlighting constant brand rotation, especially in the economy segment.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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