The spirits category in Latvia is projected to experience a moderate decline in total volume over the next five years. Vodka remains the main category in Latvia, and its ongoing decline, driven by its unpopularity among the younger generation, will overshadow the growth of modern spirits, causing the overall category to struggle.
A decline in the cheapest spirits offerings is anticipated over the forecast period. The traditional consumer base - typically older individuals - is shrinking due to natural demographic trends.
Innovation in spirits is likely to focus on premiumisation and experiential offerings, including limited-edition releases, barrel-aged variants, and unique cask finishes. Collaborations with local artisans, mixologists, and hospitality venues could produce distinctive products that stand out on shelves and cocktail menus.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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