Volume sales of spirits are expected to record a slight decline over the forecast period. The decline will be strongest in 2025, with cross-border shopping, particularly with Sweden, remaining strong.
The no and low-alcohol trend is expected to gain further momentum over the forecast period, particularly among younger adult consumers seeking fresher, lighter, and lower-ABV beverage options. This shift is underpinned by a growing focus on health and wellbeing, alongside seasonal consumption patterns influenced by Norway’s climate.
Innovation in the no and low-alcohol is expected to accelerate throughout the forecast period, driven by collaboration between bartenders, producers, and retailers. Vinmonopolet and food fairs are showcasing an expanding variety of non alcoholic alternatives, including spirits, whiskey, and gin.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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