The outlook for 2025 is more optimistic, supported by signs of sustained macroeconomic recovery in 2024. These improved conditions are expected to boost overall consumer confidence and spending, which should directly benefit spirits sales especially for categories that struggled during the 2023 downturn, such as other blended Scotch, vodka, gin, and pisco.
Recent years have seen flavour innovation emerge as a key growth lever across alcoholic beverages, with RTDs leading the charge through the introduction of fruit-forward variants and limited-edition launches. Brands like Four Loko, Mike’s, Smirnoff and Piscano have capitalised on this trend by offering an extensive variety of SKUs, often tailored to younger consumers who prioritise novelty and customisation.
One of the most impactful launches in 2024 was the introduction of Corona Cero by AB InBev, which received global visibility as a sponsor of the Paris Olympic Games. Given Corona’s strong brand equity as the leading imported beer in Peru, the alcohol-free version performed well across retail channels, benefiting from widespread distribution.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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