Retail volume sales of spirits are expected to stagnate in 2025 and decline marginally over the rest of the forecast period. The long-term trend towards drinking less alcohol is expected to continue in Austria, driven by healthier lifestyles and the declining social acceptance of alcohol in general.
Coca-Cola Austria GmbH is expected to leverage its wide distribution network and marketing experience to build its presence in the spirits category. In 2023, Coca-Cola Austria acquired Finlandia from Brown-Forman Corp and launched a number of new flavoured vodka variants in 2024, including Finlandia Vodka Botanical Wildberry & Rose, Finlandia Vodka Cucumber & Mint, and Finlandia Vodka Redberry, which gained consumer attention.
Non-alcoholic and light alternatives comprised a good portion of product innovations in Austria’s alcoholic drinks market in 2024, and this will certainly continue in the coming years. When Mionetto Aperitivo in bitters was launched in the summer, its non-alcoholic counterpart Mionetto Aperitivo Alcohol Free was also introduced.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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