Total volume sales of spirits are projected to grow at a strong pace in 2025 and over the forecast period, albeit slightly slower than in 2024. Given that spirits are often consumed socially at home, new middle-class consumers are expected to want more and more choice.
Ongoing Westernisation trends influence the drinking habits of consumers in Pakistan. Exposure to Western media and lifestyles is high and, with the advent of social media, this is reshaping young adults’ thinking about alcohol.
As consumers grow more interested in craft and artisanal products, there is space for innovation in spirits. There is an increased appetite for exclusive, unique flavours as consumers pursue spirits that can tell a story or simply offer a unique drinking experience.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Spirits industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!