Sales of spirits are expected to see a slight decline in total volume terms over the forecast period. The primary factor will be the ongoing decline in vodka consumption.
It is expected that after a period of slowdown caused by inflation and price increases, whiskies will see a return to growth in total volume terms over the forecast period. It should be noted that Poland remains one of the leading importers of Scotch whisky (seventh in the world in 2023 according to the Scotch Whisky Association) and the second largest importer of Irish whisky (according to The Drinks Ireland).
Spirits sees a lot of innovation due to the broad range of product categories. The trend of reducing the alcohol content in spirits is likely to continue, while there is also expected to be a growing focus on flavoured products.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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