Spirits is expected to register further volume growth over the forecast period as they are considered premium in comparison to many homemade spirits. The premiumisation trend will gather momentum impacting on value growth, following on from a historic period that saw new launches of premium spirits such as Carpathian Single Malt, the first single malt whisky produced in Romania by Alexandrion Group.
Other spirits, which are mostly produced by local players, will remain the largest category in volume terms, with strong appeal among Romanians who tend to be traditional in their spirit consumption. The strong consumer interest in other spirits also links to home production with rachiu/rakija, tzuica (plum brandy) and palinka widely consumed in Romania.
Innovation is expected to remain limited over the forecast years due to the continued financial pressure from rising excise duty, which constrains company revenues and discourages investment in new product development. Annual excise increases are anticipated, beginning on 1 January of each year.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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