Spirits consumption in Lithuania is projected to decline throughout the forecast period, driven by changing consumer preferences - particularly among younger generations, who are generally drinking less - and the strong impact of rising excise taxes. Mass-market vodka and brandy, in particular, are expected to face challenges although products suited for cocktail mixing - such as bourbon/other US whiskey, bitters like Aperol, Irish whiskey, and premium vodka - may attract more consumer interest.
Spirits consumption in Lithuania is forecast to decline in terms of “neat” drinking, that is, consuming spirits undiluted or without mixers. This will be driven largely by younger generations, who tend to drink less than older consumers.
Innovation in flavours will be a key focus for producers, as they respond to a growing consumer preference for sweeter drinks. This trend is particularly noticeable among younger drinkers who are seeking vibrant and novel taste experiences.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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