Volume sales of spirits in Kazakhstan are expected to register slight decline over the forecast period, mainly due to the saturation of vodka, which continues to dominate overall sales. Although modern spirits, including whiskey, tequila, and gin, are gaining traction, their current share is too small to offset the drop in vodka consumption.
Historically, excise taxes on brandy were significantly lower than those on vodka. Vodka producers, particularly those operating in the mainstream and economy segments, realised that it was more profitable to produce coloured vodka, label it as brandy, and pay the lower excise tax instead of the higher vodka tax.
Future innovation in vodka, as the main category in spirits, is expected to centre around the launch of new brands, particularly from local producers. Even for market leaders, the top-selling vodka brands tend to change almost every year, highlighting constant brand rotation, especially in the economy segment.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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