This report examines new product development (NPD) activity within the food and beverage categories in Brazil’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

Diageo is the leading spirits player in the global alcoholic drinks market, with an impressive portfolio of well-known brands, including Johnnie Walker, Smirnoff, Baileys and Captain Morgan. In value terms, Diageo leads both the whiskies and white spirits categories globally, and is also the leading stout player, thanks to the Guinness brand, which accounts for more than half of sales in this category in a number of country markets.

AB InBev is the leading alcoholic drinks player globally, accounting for a quarter of total volume sales in the beer market. The company has an extensive geographical reach and a wide range of products, affording it flexibility in meeting the demands of consumers in various different countries and regions. AB InBev also continues to expand its “beyond beer” portfolio as it looks to tap into the Gen Z zeitgeist with products like RTDs and zero-alcohol products.

Sparkling wine is at a crossroads. While it has shown more resilience than other alcoholic drinks categories, an over-reliance on developed markets and a relentless push towards premiumisation threaten to reverse its growth trajectory under a more uncertain macroeconomic landscape. Champagne and other sparkling wine are shaped by different dynamics. Champagne acutely faces the challenges of an economic slowdown and a focus on traditional consumption occasions, while other sparkling wine benefits

In 2024, alcoholic drinks in Sweden faced a mixed performance. Overall volume sales declined slightly, reflecting higher unit prices, cautious household spending, and increasing competition from cross-border trade and tax-free shopping. Shifts in drinking habits, particularly among younger consumers who are more health-conscious and moderate in their alcohol intake, further contributed to this slowdown.

Total volume sales of alcoholic drinks declined in Taiwan in 2024. The fall in sales was mostly due to the inflationary pressures, increasing costs in international shipping, and logistics and inventory issues. For local brands, manpower insufficiency was a key issue, while for imported brands, increasing shipping costs were more pressing. With Taiwan having re-opened its border after the pandemic late in 2022, more consumers have returned to travelling overseas. This inevitably resulted in less

The volume challenges of recent years are becoming long-term problems for the food and beverage industry. Pressures such as high prices, slow population growth and GLP-1 usage mean that developed markets are on the verge of entering a period of consistent volume declines. There is still plenty of potential for growth, but it will not be in the ways that companies have historically operated.

As the global operating landscape continues to darken , how do keep players navigate cyclical and structural headwinds and what are the strategies to overcome the ongoing, multilayered crisis ?

The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

Euromonitor International’s “Top 100 FMCG E-Commerce Brands” report offers a definitive view of the brands winning in digital commerce. By spotlighting the Top 100 brands and their strategies, this report equips FMCG leaders to track, benchmark and gain intelligence to inform their digital strategy as they compete in an increasingly high-stakes arena.

In 2025, alcoholic drinks in Singapore saw a modest rebound, with total volume sales increasing by 1% and total value sales rising by 6%. This improved performance was underpinned by a return of large-scale events, enhanced consumer sentiment, and a growing appetite for premium and experiential offerings. However, the industry continued to grapple with headwinds such as inflation, rising duties, and cautious discretionary spending, which influenced both consumption patterns and channel dynamics.

The alcohol industry remains on the defensive, facing a perfect storm of cyclical macroeconomic upheaval and structural lifestyle shifts. Which are the key trends deciphering that predicament and offering a pathway to growth against the gloom?

This report highlights the nutrition-related results of Euromonitor’s International Voice of the Consumer: Health and Nutrition Survey 2025. It covers eating and drinking habits, ingredient preferences and diet motivations of global consumers.

In 2024, total volume sales of alcoholic drinks in Indonesia experienced a robust increase, with a more significant rise in current value sales. Growth was mainly attributed to a strong rebound in tourism, and the expansion of hospitality, particularly in urban centres such as Jakarta, and popular tourist destinations like Bali. The influx of visitors and increased footfall in bars, restaurants, and hotels significantly boosted volume sales, while off-trade channels, including small local grocer

Alcoholic drinks in Tanzania remained vibrant in 2024, supported by an array of large-scale marketing, experiential and promotional activities designed to strengthen consumer loyalty. The year followed a challenging 2023, when the government introduced a 20% excise duty on beer. This measure prompted price increases and concern among industry stakeholders that it could reverse post-pandemic recovery gains after COVID-19 lockdowns had severely disrupted trade and profitability.

Total volume sales of alcoholic drinks in Laos rose strongly in 2024, albeit at a slower rate than in 2023. In total current value terms, alcoholic drinks saw strong double-digit growth, albeit supported by high inflationary pressure on prices. The growth in industry was driven by enhanced marketing campaigns, increased promotional activities, faster inbound tourism flows and the popularity of foodservice.

There has been a significant increase in alcohol consumption among the public in Cambodia, driven by shifting lifestyles that embrace social drinking, a rise in disposable income allowing for greater spending on leisure activities, and a burgeoning young population eager to explore diverse beverage options and engage in contemporary social trends. As a result, volume sales of alcoholic drinks rose in 2024.

Sales of alcoholic drinks in Uganda continued to experience strong growth in total volume terms in 2024, backed by a more stable rate of inflation. Growth was also boosted by an increase in disposable income, although rising prices, particularly in spirits, still dampened growth rates in 2024.

Total volume sales of alcoholic drinks in Sri Lanka saw double-digit growth in 2024, while total current value sales increased dynamically.

Total volume sales of alcoholic drinks rose significantly in Myanmar in 2024. Alcoholic drinks saw notable growth across categories in both off-trade and on-trade sales channels. However, inflation and currency exchange rate depreciation remained major barriers to further development during the year.

Alcoholic drinks in Morocco witnessed dynamic growth in 2024. While economic conditions limited household spending on premium alcoholic drinks, strong inbound tourism continued to support on-trade demand in restaurants, hotels, and bars. Many local consumers continued to face inflationary pressures and high living costs, driving the shift away from premium wines and spirits to more affordable alcoholic beverages, including economy beers and locally produced options. The elimination of import dut

Volume growth of alcoholic drinks in Georgia in 2024 was driven by the development of modern grocery retailers, with a particularly strong impact seen in the beer and spirits categories. Supermarkets, hypermarkets, and especially convenience stores have played a central role in increasing the assortment and availability of alcoholic drinks across both urban and regional areas of the country. A key competitive advantage of modern retail formats is their more attractive prices compared to traditio

In 2024, total volume sales of alcoholic drinks in Thailand increased, albeit at a slower pace compared to the previous year, with a more pronounced rise in current value terms. Growth was significantly influenced by a surge in tourism. Thailand is a popular tourist destination, and the increasing number of tourists had significant implications for the sale of alcoholic drinks, particularly in tourist-heavy areas such as Bangkok, Phuket, and Pattaya. Wine also benefited from a reduction in taxes

Alcoholic drinks in Ethiopia faced a slight decline in total consumption in 2024, shaped by rising prices and shifting economic conditions. The overall contraction was largely driven by a series of fiscal and structural developments, including higher excise taxes on alcohol, a widening gap in the foreign exchange rate, and the impact of urban redevelopment initiatives that resulted in the demolition of bars and restaurants in key hospitality corridors. These factors combined to limit both supply