This report highlights the nutrition-related results of Euromonitor’s International Voice of the Consumer: Health and Nutrition Survey 2025. It covers eating and drinking habits, ingredient preferences and diet motivations of global consumers.
Delivery
This report comes in PPT.
Key findings
Age and lifestyles spark healthier eating
Growing awareness of the link between health and a balanced diet is driving consumers to adopt healthier habits. However, each generation approaches these changes in distinct ways, reflecting health concerns and lifestyle choices. For brands, it is crucial to deliver added value through targeted segmentation, addressing specific nutritional needs and preferences across regions.
Lifestyles and wellness drive nutrition priorities
Various lifestyle aspects shape consumers’ purchasing habits and eating preferences, such as stress levels, health concerns, purchasing power, frequency of alcohol or coffee consumption and exercise habits. By embracing this holistic approach, industry players can foster innovative solutions and loyalty programmes, through data-driven customer strategies.
Health concerns and taste preferences motivate plant-based nutrition
Consumers’ approach to plant-based nutrition is primarily driven by short and long-term health issues, often ahead of environmental concerns. In contrast, non-plant-based eaters tend to trust health benefits on dairy or meat intake. To address these barriers, communication strategies should prioritise distinctive features and benefits of plant-based products, which correlated to most popular actions for balanced diets.
Evidence and transparency supporting growth for life stage functional benefits
Health need states and increased ingredient awareness are influencing consumers’ buying decisions, as functional claims promote higher added value and convenience. This shift underscores the rising demand for personalisation and health-driven functionality. Beyond wellness storytelling, brands should back up product claims with strong scientific evidence to earn consumer trust.
Why read this report?
Key findings
Key facts to share
Most consumers are seeking to improve diets
Generational and regional realities shaping better nutrition
Price and time restrictions challenge healthier eating habits across generations
Diet adoption surges globally: With Gen Z leading the growth
Active lifestyles driving Nestlé innovation under Milo Pro
Eating habits and improving diets under high stress lifestyles
Health concerns as top motivation for reduced alcohol and caffeine intake
Coffee parties gain popularity among Millennials and Gen Z in Brazil
Dietary habits and goals by consumer groups
Who consumes plant-based meat alternatives?
Health concerns and taste preference promote plant-based meat nutrition
Who consumes plant-based dairy alternatives?
Plant-based dairy supported by awareness on health and digestion
Cauldron Tofu targets time-constrained consumers in the UK
Challenges related to lab-produced food consumption
Most popular ingredients targeting health functionality
Strong consumer awareness on health and digestive benefits
Consumer-centric innovation sparks potential
PepsiCo combines functional nutrition with cola drinking
Key Recommendations
Why is Euromonitor’s consumer insights data unique?
Overview of Voice of the Consumer: Health and Nutrition Survey
Voice of the Consumer: Health and Nutrition consumer segments 2025
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!