The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

This report highlights the nutrition-related results of Euromonitor’s International Voice of the Consumer: Health and Nutrition Survey 2025. It covers eating and drinking habits, ingredient preferences and diet motivations of global consumers.

Sustainability practices are considerable in the UK, with at least half of consumers recycling and making efforts to reduce food and plastics waste. There is a willingness among consumers to refrain from buying new when repairs or second-hand purchases are possible. Naturalists are the most prominent sustainability consumer type, presenting potential for no artificial ingredients claims. This type of consumer is prepared to pay higher prices for products with claims such as natural or organic, w

There is significant awareness of sustainability in the US, with those consumers making efforts to recycle and to reduce food and plastics waste, and over half of consumers considering they can make a difference by their actions. A significant number of sustainability consumers are naturalists, creating opportunities for no artificial ingredients claims. This type of consumer is prepared to pay higher prices for products with claims such as natural, organic or no GMO, substantiated by brands’ tr

Over 60% of Spanish consumers try to make a positive impact on the environment by undertaking actions such as reducing their plastic and water use and decreasing food waste. Naturalists are the biggest sustainable consumer type. Natural is the leading claim, recording the highest spend per capita. The claim appeals as concerns surrounding artificial ingredients and chemicals rise. Cooking ingredients and meals, staple foods and snacks can invest further in organic claims, driving value while app

There has been little change since 2020 in the percentage of Dutch consumers who feel they can make a difference in the world through their green choices, but around half of all consumers try to make an impact on the environment with everyday actions. Over 50% reduce food waste while over 40% reduce energy consumption and recycle items. Vegetarian and vegan claims enjoy the highest spend per capita in the biggest industry, staple foods, supported by the flexitarian trend, and providing ongoing o

Most consumers in Saudi Arabia try to positively impact the environment, with key actions including recycling, reducing food waste and limiting plastic use. Over 40% of consumers are naturalists, with 45-47% willing to invest more in sustainable products. This creates opportunities for “no artificial ingredients” claims, including vegan and plant-based, to expand across beauty and personal care and hot drinks. Natural is the leading claim across all sectors, appealing to consumers amid rising co

A high proportion of consumers in the United Arab Emirates try to have a positive impact on the environment through their everyday actions, including reducing food waste and plastic use, recycling and making conscious shopping decisions. Trends such as clean beauty and pet humanisation lead the naturalist type of sustainable consumer towards products with natural claims, amid concerns about artificial or chemical ingredients, making this the most prevalent claim across the 11 industries in scope

Conscious consumers favour high-quality, tasteful and sustainably designed products. They appreciate brands that facilitate an easy and accessible sustainable lifestyle. Understanding these consumer attitudes towards sustainability is vital for businesses aiming to create impactful products. This report reveals five Sustainable Consumer profiles to target, based on their specific values and perspectives.

Over half of all consumers in Australia try to have a positive impact on the environment with green actions such as recycling, reducing food waste and plastic use, and buying second-hand. The biggest category of sustainable consumers is naturalists, and natural is a leading claim with the highest spend per capita and share of shelf across several markets, amid concerns about artificial ingredients and chemicals. Companies that are leading and growing in terms of sustainable products communicate

A majority of Canadians try to have a positive impact on the environment by engaging in green activities such as recycling and reducing food waste and plastic use, while looking for and trusting in labels that show products are recyclable or locally sourced, for example. One in four sustainable consumers are naturalists and over two fifths of these are willing to pay more for all-natural features in food, beverages, apparel and household products. The natural claim has the highest spend per capi

Sustainability awareness is strong among Chinese consumers, with nearly 60% worried about climate change and taking action to make an impact such as reducing their food waste and plastic use. Over a third of consumers in the country are categorised as naturalists, and as concerns rise surrounding artificial ingredients, chemicals, and ultra-processed foods, natural and organic lead claims across several industries, both human- and pet-related. The biggest industry, beauty and personal care, has

Although only about a third of consumers feel they can make a difference, many more try to have a positive impact on the environment by undertaking actions such as reducing water and energy consumption and food waste. Naturalists are the biggest sustainable consumer type and around half of consumers trust in labels showing products are locally sourced, free range and natural. Natural claims have a strong presence across several industries. Investing in the no GMO claim is an opportunity for mult

Climate concerns remain high in Brazil, with most consumers trying to have a positive impact through their everyday actions. Over half of consumers reduce waste and recycle items, with the main type of sustainability consumer being zero wasters. Investing in recycling claims across the strongest area of beauty and personal care is an opportunity to differentiate goods and add value while appealing to zero wasters. When it comes to shopping preferences, a majority prefer to buy fewer but higher-q

Sustainable practices remain strong in India, with around half of consumers recycling and reducing food waste and plastic use. Furthermore, nearly 70% of consumers feel they can make a difference to the world through everyday actions. A significant number of consumers are naturalists. Vegetarian and natural claims have greater shares of digital shelf and drive higher prices across various industries, supporting value sales. Natural products, especially, have wide appeal and strong spend per capi

With ongoing concerns over climate change, a significant proportion of German consumers feel they can make a difference by undertaking actions like reducing food waste and use of plastics. “Natural” is a well-trusted claim on product labels, resonating with consumer preferences for safer and more environmentally friendly products, and naturalists are the biggest sustainable consumer type in the country, creating opportunities for no artificial ingredients claims. Natural claims have a strong pre

Despite nearly half of all consumers being concerned about climate change, less than 18% feel their sustainable actions can make a difference to the world. This means there is strong opportunity for brands to invest in actionable claims and sustainability awareness campaigns. The biggest type of sustainable consumer is the naturalist, but at less than 9% of consumers, this is comparatively low globally. However, 43% of naturalists are willing to pay more for apparel with sustainable attributes.

Over half of consumers in Mexico make efforts to use less plastic and less water, recycle and shop consciously. Zero wasters are the predominant sustainable consumer type, with over two fifths of these willing to invest more in sustainable products. The natural claim is the most prevalent and has high spend per capita across most industries, appealing to consumers concerned about artificial ingredients and ultra-processed foods. Expanding the “from recycled materials” claim is a key opportunity

This report provides a comprehensive global overview of products with Diets claims across eleven industries. It helps companies to create sustained competitive advantage by understanding where to play and how to win in markets where the shift from traditional to sustainable purchases is occurring, identifying which claims and brands are driving these dynamic markets in terms of market size, profitability, and shopper satisfaction.

This report explores the urgency for FMCG companies to prioritise sustainability, even amid geopolitical and market uncertainty. Focusing on the top three fastest growing industries – beauty and personal care, snacks, and pet care – it highlights how targeted sustainability initiatives can enhance products’ value proposition, drive cost efficiencies, generate new revenue streams, foster differentiation, and build resilience.

Consumers no longer assess brands by price alone but by a shifting matrix of priorities – from health and convenience to sustainability and digital experience. As disruptors – including new platforms and non-traditional players – move faster and intensify competition, companies across industries must recalibrate their value strategies to maintain relevance, defend market share, and capture new growth opportunities.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.