Sustainability in Japan

September 2024
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Despite many consumers being concerned about climate change, most are apathetic, with less than 20% feeling their sustainable actions can make a difference to the world. This creates a strong opportunity to invest in actionable claims and sustainable awareness campaigns. While 10% of consumers are meat avoiders, this is comparatively low globally. However, over 45% of meat avoiders are willing to pay more for food and beverages with sustainable attributes. This creates opportunities for diet cla

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Overview:

This Euromonitor Sustainability report provides proprietary country specific information and insights on sustainability trends across seven industries (Beauty and Personal Care, Consumer Health, Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods and Pet Care). It helps companies to find and seize opportunities in this very dynamic space, based on the analysis of consumer behaviour, business strategies and market trends in product claims. Use this report to guide your strategic decision-making in terms of new product development, growth opportunities and investment plans to transform sustainability into a unique competitive advantage.

The Sustainability in Japan report includes:

  • An overview of consumer sustainability behaviour, covering different sustainable consumer types
  • An analysis of the sustainable market landscape, including market sizing, competitive barriers and product portfolio
  • A review of competitive strategies in terms of the sustainable product portfolio of top players
  • A market opportunity assessment for sustainable products

This report answers:

  • To what extent does sustainability drive consumer purchasing decisions?
  • What are the most typical consumer sustainability behaviours?
  • Which is the most widespread consumer type?
  • What are the most prevalent sustainability claims in the market?
  • What is the price positioning of products with sustainability claims?
  • How well do sustainable products meet customer expectations?
  • Who are the key competitors with the largest portfolios of sustainable products?
  • What are the market opportunities for sustainable products?

Sustainability in Japan

Chart 1 Sustainability Country Report Scope 2024
Chart 2 Sustainability Country Report Main Findings 2024
Chart 3 Sustainability Market in Japan: Key Metrics by Industry 2023
Environmental awareness
Chart 4 Consumers' Sustainability Awareness and Actions in Japan 2020-2024
Green actions
Chart 5 Consumers' Environmental Action in Japan 2024
Trust in green labels
Chart 6 Consumer Trust in Product Claims in Japan 2024
Shopping preferences
Chart 7 Consumer Circular Shopping Preferences in Japan 2024
Sustainable consumer types
Chart 8 Sustainable Consumer’s Types in Japan 2024
Chart 9 Zero Wasters: Largest Consumer Type in Japan 2024
Chart 10 Sustainability Market Size By Industry in Japan 2020-2023
Chart 11 Sustainability Product Prevalence by Industry in Japan 2020-2023
Chart 12 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Japan, 2020-2023
Chart 13 Beuty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Japan, 2020-2023
Chart 14 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Japan, 2020-2023
Chart 15 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Japan, 2020-2023
Chart 16 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Japan, 2020-2023
Chart 17 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Japan, 2020-2023
Chart 18 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Japan, 2020-2023
Chart 19 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Japan, 2020-2023
Chart 20 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Japan, 2020-2023
Chart 21 Tissue and Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Japan, 2020-2023
Chart 22 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Japan, 2020-2023
Chart 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Japan, 2020-2023
Chart 24 Top 10 Companies: Sustainability Product Prevalence in Japan, 2020-2023
Chart 25 Soft Drinks: Market Size of Top 10 Sustainability Attributes in Japan 2020-2023
Chart 26 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in Japan 2020-2023
Chart 27 Staple Foods: Market Size of Top 10 Sustainability Attributes in Japan 2020-2023
Chart 28 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in Japan 2020-2023
Chart 29 Consumer Health: Market Size of Top 10 Sustainability Attributes in Japan 2020-2023
Chart 30 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in Japan 2020-2023
Chart 31 Snacks: Market Size of Top 10 Sustainability Attributes in Japan 2020-2023
Chart 32 Hot Drinks: Market Size of Top 10 Sustainability Attributes in Japan 2020-2023
Chart 33 Home Care: Market Size of Top 10 Sustainability Attributes in Japan 2020-2023
Chart 34 Tissue and Hygiene: Market Size of Top 10 Sustainability Attributes in Japan 2020-2023
Chart 35 Pet Care: Market Size of Top 10 Sustainability Attributes in Japan 2020-2023
Chart 36 No Artificial Ingredients Claims: Market Size of Sustainable Products across selected countries 2020-2023
Chart 37 Diets Claims: Market Size of Sustainable Products across selected countries 2020-2023
Chart 38 Sustainable Sourcing Claims: Market Size of Sustainable Products across selected countries 2020-2023
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Why buy this report?

  • Gain actionable insights to current sustainability trends and get a comprehensive understanding of the market for sustainable products.
  • Identify sustainable business opportunities, prioritise claims for sustainable product expansion, understand how your business compares to your competitors’ and make informed decisions on how sustainable products are most likely to succeed.

This sustainability country report originates from Passport, our Sustainability market research database.

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