Despite nearly half of all consumers being concerned about climate change, less than 18% feel their sustainable actions can make a difference to the world. This means there is strong opportunity for brands to invest in actionable claims and sustainability awareness campaigns. The biggest type of sustainable consumer is the naturalist, but at less than 9% of consumers, this is comparatively low globally. However, 43% of naturalists are willing to pay more for apparel with sustainable attributes.
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Overview:
This Euromonitor Sustainability report provides proprietary country specific information and insights on sustainability trends across seven industries (Beauty and Personal Care, Consumer Health, Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods and Pet Care). It helps companies to find and seize opportunities in this very dynamic space, based on the analysis of consumer behaviour, business strategies and market trends in product claims. Use this report to guide your strategic decision-making in terms of new product development, growth opportunities and investment plans to transform sustainability into a unique competitive advantage.
The Sustainability in Japan report includes:
- An overview of consumer sustainability behaviour, covering different sustainable consumer types
- An analysis of the sustainable market landscape, including market sizing, competitive barriers and product portfolio
- A review of competitive strategies in terms of the sustainable product portfolio of top players
- A market opportunity assessment for sustainable products
This report answers:
- To what extent does sustainability drive consumer purchasing decisions?
- What are the most typical consumer sustainability behaviours?
- Which is the most widespread consumer type?
- What are the most prevalent sustainability claims in the market?
- What is the price positioning of products with sustainability claims?
- How well do sustainable products meet customer expectations?
- Who are the key competitors with the largest portfolios of sustainable products?
- What are the market opportunities for sustainable products?
Sustainability in Japan
Environmental awareness
Green actions
Trust in green labels
Shopping preferences
Sustainable consumer types
Why buy this report?
- Gain actionable insights to current sustainability trends and get a comprehensive understanding of the market for sustainable products.
- Identify sustainable business opportunities, prioritise claims for sustainable product expansion, understand how your business compares to your competitors’ and make informed decisions on how sustainable products are most likely to succeed.
This sustainability country report originates from Passport, our Sustainability market research database.
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