Sustainability in Saudi Arabia

August 2025

Most consumers in Saudi Arabia try to positively impact the environment, with key actions including recycling, reducing food waste and limiting plastic use. Over 40% of consumers are naturalists, with 45-47% willing to invest more in sustainable products. This creates opportunities for “no artificial ingredients” claims, including vegan and plant-based, to expand across beauty and personal care and hot drinks. Natural is the leading claim across all sectors, appealing to consumers amid rising co

USD 2,300
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF.

Overview:

This Euromonitor Sustainability report provides proprietary country specific information and insights on sustainability trends across seven industries (Beauty and Personal Care, Consumer Health, Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods and Pet Care). It helps companies to find and seize opportunities in this very dynamic space, based on the analysis of consumer behaviour, business strategies and market trends in product claims. Use this report to guide your strategic decision-making in terms of new product development, growth opportunities and investment plans to transform sustainability into a unique competitive advantage.

The Sustainability in Saudi Arabia report includes:

  • An overview of consumer sustainability behaviour, covering different sustainable consumer types
  • An analysis of the sustainable market landscape, including market sizing, competitive barriers and product portfolio
  • A review of competitive strategies in terms of the sustainable product portfolio of top players
  • A market opportunity assessment for sustainable products

This report answers:

  • To what extent does sustainability drive consumer purchasing decisions?
  • What are the most typical consumer sustainability behaviours?
  • Which is the most widespread consumer type?
  • What are the most prevalent sustainability claims in the market?
  • What is the price positioning of products with sustainability claims?
  • How well do sustainable products meet customer expectations?
  • Who are the key competitors with the largest portfolios of sustainable products?
  • What are the market opportunities for sustainable products?

Sustainability in Saudi Arabia

Chart 1 Sustainability Country Report Scope 2025
Chart 2 Sustainability Country Report Main Findings 2025
Chart 3 Sustainability Market in Saudi Arabia: Key Metrics by Industry 2024
Environmental awareness
Chart 4 Consumers' Sustainability Awareness and Actions in Saudi Arabia 2020-2025
Green actions
Chart 5 Consumers' Environmental Action in Saudi Arabia 2025
Trust in green labels
Chart 6 Consumer Trust in Product Claims in Saudi Arabia 2025
Shopping preferences
Chart 7 Consumer Circular Shopping Preferences in Saudi Arabia 2025
Sustainable consumer types
Chart 8 Sustainable Consumer’s Types in Saudi Arabia 2025
Chart 9 Zero Wasters: Largest Consumer Type in Saudi Arabia 2025
Chart 10 Sustainability Market Size by Industry in Saudi Arabia 2020-2024
Chart 11 Sustainability Product Prevalence by Industry in Saudi Arabia 2020-2024
Chart 12 Beauty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Saudi Arabia 2024
Chart 13 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Saudi Arabia 2024
Chart 14 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Saudi Arabia 2024
Chart 15 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Saudi Arabia 2024
Chart 16 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Saudi Arabia 2024
Chart 17 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Saudi Arabia 2024
Chart 18 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Saudi Arabia 2024
Chart 19 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Saudi Arabia 2024
Chart 20 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Saudi Arabia 2024
Chart 21 Tissue and Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Saudi Arabia 2024
Chart 22 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Saudi Arabia 2024
Chart 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Saudi Arabia 2020-2024
Chart 24 Top 10 Companies: Sustainability Product Prevalence in Saudi Arabia 2020-2024
Chart 25 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in Saudi Arabia 2020-2024
Chart 26 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in Saudi Arabia 2020-2024
Chart 27 Soft Drinks: Market Size of Top 10 Sustainability Attributes in Saudi Arabia 2020-2024
Chart 28 Snacks: Market Size of Top 10 Sustainability Attributes in Saudi Arabia 2020-2024
Chart 29 Staple Foods: Market Size of Top 10 Sustainability Attributes in Saudi Arabia 2020-2024
Chart 30 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in Saudi Arabia 2020-2024
Chart 31 Hot Drinks: Market Size of Top 10 Sustainability Attributes in Saudi Arabia 2020-2024
Chart 32 Pet Care: Market Size of Top 10 Sustainability Attributes in Saudi Arabia 2020-2024
Chart 33 Home Care: Market Size of Top 10 Sustainability Attributes in Saudi Arabia 2020-2024
Chart 34 Tissue and Hygiene: Market Size of Top 10 Sustainability Attributes in Saudi Arabia 2020-2024
Chart 35 Consumer Health: Market Size of Top 10 Sustainability Attributes in Saudi Arabia 2020-2024
Chart 36 No Artificial Ingredients Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024
Chart 37 Sustainable Sourcing Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024
Chart 38 Diets Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024
Share:

Why buy this report?

  • Gain actionable insights to current sustainability trends and get a comprehensive understanding of the market for sustainable products.
  • Identify sustainable business opportunities, prioritise claims for sustainable product expansion, understand how your business compares to your competitors’ and make informed decisions on how sustainable products are most likely to succeed.

This sustainability country report originates from Passport, our Sustainability market research database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!