Sustainability in Canada

August 2025

A majority of Canadians try to have a positive impact on the environment by engaging in green activities such as recycling and reducing food waste and plastic use, while looking for and trusting in labels that show products are recyclable or locally sourced, for example. One in four sustainable consumers are naturalists and over two fifths of these are willing to pay more for all-natural features in food, beverages, apparel and household products. The natural claim has the highest spend per capi

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Overview:

This Euromonitor Sustainability report provides proprietary country specific information and insights on sustainability trends across seven industries (Beauty and Personal Care, Consumer Health, Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods and Pet Care). It helps companies to find and seize opportunities in this very dynamic space, based on the analysis of consumer behaviour, business strategies and market trends in product claims. Use this report to guide your strategic decision-making in terms of new product development, growth opportunities and investment plans to transform sustainability into a unique competitive advantage.

The Sustainability in Canada report includes:

  • An overview of consumer sustainability behaviour, covering different sustainable consumer types
  • An analysis of the sustainable market landscape, including market sizing, competitive barriers and product portfolio
  • A review of competitive strategies in terms of the sustainable product portfolio of top players
  • A market opportunity assessment for sustainable products

This report answers:

  • To what extent does sustainability drive consumer purchasing decisions?
  • What are the most typical consumer sustainability behaviours?
  • Which is the most widespread consumer type?
  • What are the most prevalent sustainability claims in the market?
  • What is the price positioning of products with sustainability claims?
  • How well do sustainable products meet customer expectations?
  • Who are the key competitors with the largest portfolios of sustainable products?
  • What are the market opportunities for sustainable products?

Sustainability in Canada

Chart 1 Sustainability Country Report Scope 2025
Chart 2 Sustainability Country Report Main Findings 2025
Chart 3 Sustainability Market in Canada: Key Metrics by Industry 2024
Environmental awareness
Chart 4 Consumers' Sustainability Awareness and Actions in Canada 2020-2025
Green actions
Chart 5 Consumers' Environmental Action in Canada 2025
Trust in green labels
Chart 6 Consumer Trust in Product Claims in Canada 2025
Shopping preferences
Chart 7 Consumer Circular Shopping Preferences in Canada 2025
Sustainable consumer types
Chart 8 Sustainable Consumer’s Types in Canada 2025
Chart 9 Zero Wasters: Largest Consumer Type in Canada 2025
Chart 10 Sustainability Market Size by Industry in Canada 2020-2024
Chart 11 Sustainability Product Prevalence by Industry in Canada 2020-2024
Chart 12 Beauty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Canada 2024
Chart 13 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Canada 2024
Chart 14 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Canada 2024
Chart 15 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Canada 2024
Chart 16 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Canada 2024
Chart 17 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Canada 2024
Chart 18 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Canada 2024
Chart 19 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Canada 2024
Chart 20 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Canada 2024
Chart 21 Tissue and Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Canada 2024
Chart 22 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Canada 2024
Chart 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Canada 2020-2024
Chart 24 Top 10 Companies: Sustainability Product Prevalence in Canada 2020-2024
Chart 25 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in Canada 2020-2024
Chart 26 Pet Care: Market Size of Top 10 Sustainability Attributes in Canada 2020-2024
Chart 27 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in Canada 2020-2024
Chart 28 Staple Foods: Market Size of Top 10 Sustainability Attributes in Canada 2020-2024
Chart 29 Snacks: Market Size of Top 10 Sustainability Attributes in Canada 2020-2024
Chart 30 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in Canada 2020-2024
Chart 31 Soft Drinks: Market Size of Top 10 Sustainability Attributes in Canada 2020-2024
Chart 32 Consumer Health: Market Size of Top 10 Sustainability Attributes in Canada 2020-2024
Chart 33 Hot Drinks: Market Size of Top 10 Sustainability Attributes in Canada 2020-2024
Chart 34 Tissue and Hygiene: Market Size of Top 10 Sustainability Attributes in Canada 2020-2024
Chart 35 Home Care: Market Size of Top 10 Sustainability Attributes in Canada 2020-2024
Chart 36 No Artificial Ingredients Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024
Chart 37 Sustainable Sourcing Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024
Chart 38 Diets Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024
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Why buy this report?

  • Gain actionable insights to current sustainability trends and get a comprehensive understanding of the market for sustainable products.
  • Identify sustainable business opportunities, prioritise claims for sustainable product expansion, understand how your business compares to your competitors’ and make informed decisions on how sustainable products are most likely to succeed.

This sustainability country report originates from Passport, our Sustainability market research database.

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