Home care in Australia recorded growth in 2025, driven by consumers seeking convenient, multifunctional solutions across laundry care, dishwashing, and air care. Despite inflation and tighter household budgets, the market benefited from evolving product formats such as multi-purpose sprays and concentrated refills. Sustainability continues to strongly influence consumer choices, with rising demand for biodegradable products prompting eco-friendly innovations like OzKleen's Dishwasher Power and

In 2025, air care retail value sales increased by 3% in current terms to AUD331 million. Car air fresheners was the best-performing subcategory, with retail value sales rising 5% to AUD29 million. Spray/aerosol air fresheners remained the largest subcategory, reaching AUD75.2 million, maintained through continuous innovation and consumer preference for convenient, effective air-freshening solutions. Growth occurred amid stable economic conditions, with median disposable income per household at A

Bleach in Australia recorded retail value sales of AUD22.1 million in 2025, representing a 2% decline in current terms. Retail volume reached 10,268 tonnes, falling by 4% from the previous year. This performance was driven by economic pressures including inflation, which led consumers to favour cost-effective products and consolidate household cleaning purchases. The decline also reflects market maturity, with consumers increasingly shifting towards multi-purpose cleaning solutions that offer br

In 2025, Australian dishwashing retail value sales increased by 4% in current terms to AUD788 million. Hand dishwashing was the best-performing subcategory, with retail value sales rising 4% to AUD323 million. Automatic dishwashing remained the largest subcategory, reaching AUD464 million thanks to increasing adoption of automatic dishwashers among Australian households - which rose to 71%. Economic conditions were stable, with median disposable income per household at AUD117 thousand.

In 2025, Australian laundry care retail value sales increased by 3% in current terms to AUD1.54 billion. Laundry detergents was the best-performing subcategory, with retail value sales rising 4% to AUD1.06 billion and accounting for the largest share of the market. Growth occurred amid stable economic conditions, with the median disposable income per household at AUD117 thousand. However, cost-of-living pressures drove consumers toward value-focused purchasing, creating opportunities for private

Polishes sales in Australia remained essentially flat in current value terms in 2025, recording AUD34 million as consumer demand shifted toward convenience-driven formats. Furniture polish remained the largest subcategory with a retail volume of 723 tonnes, supported by its widespread use and established consumer base, though it declined by 2% as consumers turned to multi-purpose cleaners offering similar functionality. Meanwhile, shoe polish remained the best-performing subcategory, rising by 2

Surface care in Australia recorded retail value sales of AUD749 million in 2025, representing 3% growth in current terms, driven by a combination of economic, consumer, regulatory and technological factors. Strong consumer spending and increased focus on cleanliness fuelled demand, while a shift towards health and wellness encouraged brands to offer non-toxic, eco-friendly and multifunctional products. Descalers registered the most dynamic growth, with retail value sales increasing 9% in current

Toilet care in Australia recorded retail value sales of AUD232 million in 2025, representing 2% growth in current terms. This expansion reflects rising environmental awareness and consumer demand for convenient, easy-to-use products. The market remained supported by stable household incomes, allowing consumers to invest in higher-quality, value-added products. Toilet liquids/foam registered the fastest growth, recording a 3% rise in current terms to AUD77.4 million and driven by consumer prefere

Home insecticides in Australia recorded retail value sales of AUD284 million in 2025, representing 4% growth in current terms. The category remains driven by a combination of factors, including growing health and hygiene awareness as consumers seek effective solutions to control disease-carrying pests. Rising urbanisation and population density create environments where pests thrive, further boosting demand for reliable products. Regulatory pressures on chemical pesticides encourage the developm

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers.

In 2025, menstrual care in Australia grew slightly to reach AUD297 million. This represents 1% current value growth from

In 2025, wipes in Australia demonstrated resilient current value growth, with retail sales reaching AUD566 million, up 3% from the previous year. This performance is underpinned by consumers’ heightened focus on affordability, as rising living costs have prompted a recalibration of household spending. Home care wipes and floor cleaning systems was the best performing category in 2025, with retail value sales increasing 4% in current terms to reach AUD169 million. Affordability has redefined how

Tissue and hygiene in Australia demonstrated resilient value growth in 2025, supported by sustained population growth and rising consumer expenditure. In contrast to neighbouring regions, price stability and affordability became structural features, with the shift towards permanent pricing initiatives and the rise of private label setting Australia apart from regional peers still experiencing higher price volatility. The environment remains attractive for brands able to deliver operational trans

In 2025, nappies/diapers/pants in Australia recorded value growth at a modest pace, with retail sales at AUD906 million, up 3% from the previous year, despite cost-of-living challenges and persistent inflationary pressure. Additionally, stable retail volume growth was witnessed, with sales reaching 1,653 million units, reflecting a marginal increase of 0.4% compared to 2024. This performance sits in stark contrast to the higher volume growth observed during the pandemic period, and indicates a s

In 2025, away-from-home tissue and hygiene in Australia demonstrated a resilient performance, driven by the continued recovery in institutional consumption and an evolving procurement landscape. Current value reached AUD1.1 billion, up 5% from 2024, as growth in hospitality and events counterbalanced pressures from rising energy and logistics costs. Offices, hotels, healthcare, education, and hospitality venues operated at near full capacity, fuelling steady demand for tissue, paper towels, napk

Retail tissue in Australia reached AUD2 million in 2025, up 3% in current value terms, with growth softening from the high inflation-driven spikes of 2022 and 2023 as pricing activity became more restrained. Retail tissue also recorded a volume of 265,400 tonnes in 2025, representing a 1% increase. This performance reflects the stabilisation of volume growth following volatility caused by pandemic-driven demand and subsequent shifts in consumer priorities. Compared to the regional average, retai

Retail adult incontinence in Australia in 2025 demonstrated resilient growth despite ongoing economic constraint, with retail value reaching AUD293 million, reflecting 6% growth. Demand reflects a balance between consumers’ essential needs and heightened cost sensitivity, as persistent cost-of-living pressures and stagnant wage growth have shaped purchasing behaviour. While economic recovery remained slow in 2025, households prioritised reliability and performance in essential care products, re

In 2025, rx/reimbursement adult incontinence experienced strong growth of 9% to reach AUD125 million in current terms. Affordability defined rx/reimbursement adult incontinence in 2025, as the Australian government maintained stability through a policy of strict inflation-linked indexation. The Continence Aids Payment Scheme (CAPS)'s annual benefit was increased in July 2025, matching the cost-of-living increase and ensuring that recipients’ purchasing power was preserved in the face of rising m

Consumer foodservice in retail locations enjoyed strong growth in 2025, led by major chained operators and the popularity of shopping centres and malls. The bulk of sales occurred in standalone foodservice outlets, with rising drive-through sales supporting sales performance.

Full-service restaurants faced economic challenges in 2025, with consumers cutting back on eating out due to high costs of living. Faced with higher operating costs, full-service players had to ensure prices were still affordable to consumers, or risk losing revenue. Asian and Latin American restaurants performed well in 2025, reflecting the appetite for international cuisine.

Cost of living concerns led to moderate transactions in cafés/bars over 2025, whilst broader shifts in consumer drinking patterns created limitations. Premiumisation offers growth opportunities as younger consumers (Gen Z and Millennials) are attracted to premium drinks offering an affordable luxury.

The expansion of events and festivals in Australia has been a catalyst for the growth of street stalls/kiosks in 2025. The low barriers to entry enable independent operators to quickly enter this industry, often as a means to test a new food concept in the market. Many players benefit from being able to offer takeaway and delivery services.

Consumer foodservice in Australia witnessed solid value growth in 2025, despite the still challenging economic climate and high costs facing industry players. As the market remained in recovery mode, drive-through and takeaway sales gained traction reflecting the needs of price-sensitive consumers. The competitive landscape intensified as major brands sought to retain position and new international brands emerged, prompting a focus on loyalty programs and incentives.

Self-service cafeterias is a small part of the consumer foodservice industry in Australia, with Ikea Restaurant the stand out player. Consumers have a stronger preference for limited-service restaurants, although the rising popularity of Korean BBQ and hot pot-style stores is providing some growth stimulus within the self-service cafeteria arena.