PROSPECTS AND OPPORTUNITIES
Ease of access to NRT smoking cessation aids likely to ensure steady demand
Sales of NRT smoking cessation aids are expected to rise over the forecast period overall, aligned with the ambitious – but increasingly attainable – target from the Federal Government to reduce daily smoking rates to below 5% by 2030. Public awareness campaigns, graphic health warnings and digital resources have helped shift public perceptions, making smoking cessation a mainstream health priority.
Digital developments helping smokers on the path to quitting
Accompanying the government’s goal to reduce daily smoking rates to below 5% by 2030, the Department of Health, Disability and Aging has launched a number of digital and technological innovations to help Australian adults get, and stay, smoke- and vape-free. My QuitBuddy, for instance, is a mobile application for Android and iOS which provides helpful tips to overcome cravings and tracking systems to chart the journey towards quitting.
New vaping laws could benefit sales of NRT smoking cessation aids
Among the new vaping reforms that were enacted into legislation in Australia towards the end of the review period include a prohibition on the importing of disposable vapes as from January 2024. This formed part of a dual-pronged effort to curb the youth vaping epidemic and to minimise the environmental impact of products not designed or intended for reuse.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Australia?
- Which are the leading brands in NRT Smoking Cessation Aids in Australia?
- How are products distributed in NRT Smoking Cessation Aids in Australia?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Australia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Australia - Category analysis
KEY DATA FINDINGS
Demand remains strong as Australia pushes towards a smoke-free future
Competition sees a shake up as Haleon divests its global NRT portfolio
Pharmacies benefit from a major overhaul of Australia’s vaping laws
Ease of access to NRT smoking cessation aids likely to ensure steady demand
Digital developments helping smokers on the path to quitting
New vaping laws could benefit sales of NRT smoking cessation aids
Consumer Health in Australia - Industry Overview
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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