PROSPECTS AND OPPORTUNITIES
NRT gum will continue to drive growth and sales across the forecast period
NRT gum continues to be the most popular product in NRT smoking cessation aids. Consequently, it was the best-performing category in the review period, with consumers appreciating the simple switch from smoking to chewing.
A range of competitors and a lack of innovation challenges sales
Lack of innovation in NRT smoking cessation aids could become a challenge for sales across the forecast period. Furthermore, there is a wide variety of indirect competitors for NRT smoking cessation aids.
Electronic cigarettes hinder growth potential across the forecast period
Although there are no legal imports of electronic cigarettes in Turkey, these products are readily available in most large urban centres, and will continue to be so over the forecast period. People who want to quit smoking cigarettes will increasingly migrate to using e-vapour products and heated tobacco, with these becoming substitute products for NRT smoking cessation aids.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Turkey?
- Which are the leading brands in NRT Smoking Cessation Aids in Turkey?
- How are products distributed in NRT Smoking Cessation Aids in Turkey?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Turkey - Category analysis
KEY DATA FINDINGS
The health and wellness trend has a positive impact on sales
Rx smoking cessation aids are the main competition in 2024
Multinationals leverage their reputation for quality and effectiveness to dominate
NRT gum will continue to drive growth and sales across the forecast period
A range of competitors and a lack of innovation challenges sales
Electronic cigarettes hinder growth potential across the forecast period
Consumer Health in Turkey - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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