PROSPECTS AND OPPORTUNITIES
Optimistic outlook for NRT smoking cessation aids as increasing numbers of consumers seek to quit smoking
Current value sales of NRT smoking cessation aids are expected to register steady growth over the forecast period due to a further decline in smoking prevalence as public awareness of the long-term health risks grows. Government-led health campaigns and educational programmes aimed at promoting smoke-free living are likely to play a key role in encouraging cessation.
Innovation will be required to maintain steady growth
Lack of innovation in NRT smoking cessation aids is expected to be a challenge for the category over the forecast period, particularly as these products face increasing competition from a wide array of indirect alternatives. Many Turkish consumers are turning to non-conventional methods such as acupuncture, hypnosis, and herbal remedies such as valerian and kudzu, which are often perceived as more “natural” or holistic approaches to quitting smoking.
Illicit e-cigarettes pose an ongoing threat to NRT smoking cessation aids
Although there are no legal imports of electronic cigarettes in Turkey, a growing number of smokers seeking alternatives have increasingly turned to e-cigarettes, which continues to hinder the growth of NRT smoking cessation aids. In Turkey, the importation, sale, and advertisement of electronic cigarettes and related products are officially banned under national tobacco control regulations.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Turkey?
- Which are the leading brands in NRT Smoking Cessation Aids in Turkey?
- How are products distributed in NRT Smoking Cessation Aids in Turkey?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Turkey - Category analysis
KEY DATA FINDINGS
Robust growth for NRT smoking cessation aids in 2025
GlaxoSmithKline continues its leadership with the well-known Nicotinell brand
Pharmacies retains its dominance, but e-commerce slowly gains traction
Optimistic outlook for NRT smoking cessation aids as increasing numbers of consumers seek to quit smoking
Innovation will be required to maintain steady growth
Illicit e-cigarettes pose an ongoing threat to NRT smoking cessation aids
Consumer Health in Turkey - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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