PROSPECTS AND OPPORTUNITIES
NRT smoking cessation aids faces ongoing decline
Retail volume sales of NRT smoking cessation aids are expected to remain on a downward trajectory over the five years to 2029, as the prevalence of smoking continues to fall. The category will also face growing competition from alternative methods of quitting, such as vaping, snus or even hypnosis, which will provide a threat to sales.
E-commerce sales are expected to rise
Retail e-commerce is set to take further retail value share from pharmacies and other channels over the forecast period. Nonetheless, pharmacies are set to remain the leading channel for NRT smoking cessation aids, although the share held by these outlets will continue to decline as competition from e-commerce continues to increase.
Limited possibility of new entrants
Given the dominant position of Nicorette and Nicotinell and declining NRT sales it is unlikely that any new players will enter the category over the forecast period. Thus, NRT smoking cessation aids is expected to remain largely in the hands of the two key international players.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Sweden?
- Which are the leading brands in NRT Smoking Cessation Aids in Sweden?
- How are products distributed in NRT Smoking Cessation Aids in Sweden?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Sweden - Category analysis
KEY DATA FINDINGS
NRT smoking cessation aids in decline
Consolidated landscape led by McNeil Sweden and GSK Consumer Healthcare
Retail e-commerce strengthens its role in NRT smoking cessation aids
NRT smoking cessation aids faces ongoing decline
E-commerce sales are expected to rise
Limited possibility of new entrants
Consumer Health in Sweden - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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