PROSPECTS AND OPPORTUNITIES
Potential restrictions on e-cigarettes and heated tobacco could open the door for NRT smoking cessation aids rebound
The Italian Government remains committed to the fight against smoking and has implemented several measures to reduce tobacco consumption in the country. Amongst these measures are increased taxes on cigarettes, a ban on smoking in public places and awareness-raising campaigns on the risks of smoking.
Economic downturn weakens NRT smoking cessation aids as consumers prioritise essential spending and explore alternative smoking cessation approaches
The current increase in the cost of living, which has involved a high rate of inflation and considerable economic uncertainty, is having a negative effect on the spending capacity of consumers. As a result, many Italians are tending to reduce their spending as much as possible, especially on goods and services that are not considered essential.
Newly approved nicotine pouches threaten Italian NRT smoking cessation aids category with lower prices, new flavours, and appeal to younger smokers
In the forecast period, the NRT smoking cessation aids category will face growing competition from non-tobacco nicotine pouches, which were recently approved for sale by the Italian Government. Although still little known and not particularly popular amongst consumers, these innovative nicotine pouches represent a solid threat to the NRT smoking cessation aids category because they provide a notable alternative to products such as gum and lozenges, and join products such as heated tobacco and e-cigs, which are already currently being used by smokers as a means to quit.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Italy?
- Which are the leading brands in NRT Smoking Cessation Aids in Italy?
- How are products distributed in NRT Smoking Cessation Aids in Italy?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Italy - Category analysis
KEY DATA FINDINGS
In a shrinking NRT smoking cessation aids market, sprays are seen as an innovation opportunity to limit decline
Affordable prescription alternatives drive shift in smoking cessation behaviour, putting additional pressure on NRT products
New tobacco alternatives increasingly gaining traction amongst consumers, posing a further threat to NRT smoking cessation aids
Potential restrictions on e-cigarettes and heated tobacco could open the door for NRT smoking cessation aids rebound
Economic downturn weakens NRT smoking cessation aids as consumers prioritise essential spending and explore alternative smoking cessation approaches
Newly approved nicotine pouches threaten Italian NRT smoking cessation aids category with lower prices, new flavours, and appeal to younger smokers
Consumer Health in Italy - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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