PROSPECTS AND OPPORTUNITIES
Further decline is anticipated for overall category
NRT smoking cessation aids in Italy is expected to witness steady value sales decline over the forecast period. This trend is mainly due to strong competition from new tobacco substitutes, particularly the growing popularity of nicotine pouches, which are rapidly gaining market share in the country and represent a practical and discreet alternative, especially among younger generations.
Innovations may help to slow decline in NRT smoking cessation aids
Innovation could be a supportive factor in the upcoming years, helping to slow the decline of NRT smoking cessation aids. In particular, the possible integration of elements such as vitamins or active ingredients typically found in food supplements, into NRT gum or candy, could breathe new life into a category that is currently struggling to compete with new tobacco substitutes.
Opportunities to reposition could help to change perceptions
Repositioning NRT smoking cessation aids from a simple tool to quit smoking to a product that helps to gradually reduce nicotine consumption in general, could represent a strategic shift for the category and enable it to reach a much wider consumer audience. By distancing itself from the traditional image of cigarettes, which is still ubiquitous in advertising for these products, NRT smoking cessation aids could reinvent itself as an ally for those who want to gradually reduce their nicotine addiction, regardless of the form of consumption (traditional cigarettes, electronic cigarettes, heated tobacco or nicotine pouches).
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Italy?
- Which are the leading brands in NRT Smoking Cessation Aids in Italy?
- How are products distributed in NRT Smoking Cessation Aids in Italy?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Italy - Category analysis
KEY DATA FINDINGS
Threat of substitutes continues to depress sales
Johnson & Johnson SpA reaffirms it leadership position
Pharmacy channel leads with advice and vital support a key advantage
Further decline is anticipated for overall category
Innovations may help to slow decline in NRT smoking cessation aids
Opportunities to reposition could help to change perceptions
Consumer Health in Italy - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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