PROSPECTS AND OPPORTUNITIES
Integration of behavioural therapy with NRT smoking cessation aids set to be a key driver of growth
The integration of NRT smoking cessation aids with behavioural therapy is expected to play a crucial role in driving further strong retail current value growth for the category in India in the forecast period. As research continues to show that a combination of NRT smoking cessation aids and behavioural support is the most effective way to quit smoking, many healthcare providers are recommending this approach to their patients.
Affordability challenges expected to limit growth in the forecast period
Affordability plays a critical role in determining the adoption of NRT smoking cessation aids, particularly in price-sensitive markets such as India. For many consumers, the relatively high cost of these products poses a significant challenge, especially when compared with the cost of continuing to smoke.
Non-nicotine alternatives likely to intensify the competition for NRT smoking cessation aids
As the demand for natural and alternative smoking cessation aids grows in India, NRT smoking cessation aids is likely to face competition. Products such as organic smokes, which use herbal and organic materials to simulate the smoking experience without nicotine, are gaining traction amongst consumers looking for a more natural, holistic approach to quitting.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in India?
- Which are the leading brands in NRT Smoking Cessation Aids in India?
- How are products distributed in NRT Smoking Cessation Aids in India?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in India - Category analysis
KEY DATA FINDINGS
Rising consumer intent to quit smoking drives growth in NRT smoking cessation aids
Diverse formats empower smokers with tailored cessation solutions, but gum dominates
Nicotex leads with a diverse product range and wide accessibility
Integration of behavioural therapy with NRT smoking cessation aids set to be a key driver of growth
Affordability challenges expected to limit growth in the forecast period
Non-nicotine alternatives likely to intensify the competition for NRT smoking cessation aids
Consumer Health in India - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
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This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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