PROSPECTS AND OPPORTUNITIES
Category will struggle over the forecast period
The market for nicotine replacement therapy (NRT) smoking cessation aids is set to struggle over the next five years, despite the French government's more ambitious initiatives to combat traditional tobacco products. A substantial number of French individuals aged 18 to 75 still smoke, with a quarter of this group being daily smokers.
E-vapour products remain a serious competitive threat
Despite the widespread availability of NRT smoking cessation aids in France, enhanced consumer awareness, and reimbursement policies for prescription products, many smokers are transitioning away from traditional cigarettes in favour of e-vapour products. Research indicates that the use of e-cigarettes, either alone or in combination with NRT smoking cessation aids, can increase the likelihood of quitting smoking.
Natural products unlikely to make any headway in NRT smoking cessation aids
In many consumer health categories, natural or herbal products tend to be the most dynamic offerings. However, this is not the case for NRT smoking cessation aids.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in France?
- Which are the leading brands in NRT Smoking Cessation Aids in France?
- How are products distributed in NRT Smoking Cessation Aids in France?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in France?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in France - Category analysis
KEY DATA FINDINGS
Reimbursement remains key for category, limiting OTC penetration
Oral formats dominate, while players focus on mobile apps
Leading players take divergent approaches to boosting sales
Category will struggle over the forecast period
E-vapour products remain a serious competitive threat
Natural products unlikely to make any headway in NRT smoking cessation aids
Consumer Health in France - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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