PROSPECTS AND OPPORTUNITIES
Continued decline in smoking prevalence to challenge NRT demand
The health and wellness trend is expected to continue gaining momentum in Denmark over the forecast period, and one of its key outcomes will likely be a further decline in smoking prevalence. As more Danish consumers adopt healthier lifestyles and quit smoking, the demand for NRT products is projected to continue decreasing.
E-commerce growth to continue, but pharmacies to retain dominance
Although e-commerce is set to continue capturing market share from physical pharmacies over the forecast period, pharmacies are likely to remain the leading retail channel for NRT products. Consumers still value the personal advice and guidance that pharmacies offer, especially when it comes to selecting smoking cessation aids.
NRT smoking cessation aids likely to face competition from alternative products
Given the dominant position of Nicorette and Nicotinell, coupled with the overall decline in NRT sales, it is unlikely that new players will enter the category during the forecast period. However, the NRT category is expected to continue facing competition from alternative products, such as vaping devices and snus, which are becoming increasingly popular amongst consumers seeking alternatives to traditional smoking cessation aids.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Denmark?
- Which are the leading brands in NRT Smoking Cessation Aids in Denmark?
- How are products distributed in NRT Smoking Cessation Aids in Denmark?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Denmark - Category analysis
KEY DATA FINDINGS
Declining smoking prevalence impacts NRT sales
Highly consolidated market with limited competition
E-commerce growth driven by convenience and repeat purchases
Continued decline in smoking prevalence to challenge NRT demand
E-commerce growth to continue, but pharmacies to retain dominance
NRT smoking cessation aids likely to face competition from alternative products
Consumer Health in Denmark - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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