PROSPECTS AND OPPORTUNITIES
The growth and development of the category will likely remain linked to Russia’s ongoing war in the country
Sales of NRT smoking cessation aids are expected to continue on the path to recovery although they are not expected to return to 2021 levels (ie before Russia's invasion of Ukraine) before the end of the forecast period. Until Russia’s war comes to an end it is unlikely that the country’s population will recover and thus this will place a limit on the growth of the category.
More variety could be key in rejuvenating the fortunes of NRT smoking cessation aids
NRT gum remains the only significant category within NRT smoking cessation aids as of 2024. If the category is to see stronger growth then new products, new formats and possibly new brands will need to be introduced in order to provide consumers with choice.
New brands could look to break Nicorette’s monopoly as demand grows
Nicorette is expected to remain the core brand in NRT smoking cessation aids due to its familiarity and trusted image which is supported by advertising. However, with increasing numbers of smokers looking to quit more brands could look to enter Ukraine in the future, boosting the mid- to long-term prospects of NRT smoking cessation aids.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Ukraine?
- Which are the leading brands in NRT Smoking Cessation Aids in Ukraine?
- How are products distributed in NRT Smoking Cessation Aids in Ukraine?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Ukraine?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Ukraine - Category analysis
KEY DATA FINDINGS
Sales on the slow path to recovery as more smokers quit
Consumers increasingly turning to alternative methods of quitting
Nicorette holds a monopoly in NRT smoking cessation aids
The growth and development of the category will likely remain linked to Russia’s ongoing war in the country
More variety could be key in rejuvenating the fortunes of NRT smoking cessation aids
New brands could look to break Nicorette’s monopoly as demand grows
Consumer Health in Ukraine - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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