PROSPECTS AND OPPORTUNITIES
Strong public health momentum is set to drive a positive outlook for NRT smoking cessation aids
Value sales of NRT smoking cessation aids in Taiwan are expected to continue rising over the forecast period, supported by strong public health initiatives, widespread societal backing, and increasing consumer awareness.
Subsidised therapies will support smoking cessation, but NRT aids is set to remain the primary solution
Smoking cessation medication in Taiwan is subsidised through the Tobacco Health and Welfare Surcharge, enabling broader access to evidence-based treatments. In 2024, approximately 35,000 individuals successfully quit smoking with support from the government’s cessation programme.
Second-generation cessation services are set to encourage quitting over the forecast period
Some smokers perceive hospital visits as time-consuming, inconvenient, and emotionally discouraging, particularly due to the feeling of being treated as patients. In response to these barriers, the Health Promotion Administration introduced the second-generation smoking cessation services in 2012 to enhance accessibility and support.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Taiwan?
- Which are the leading brands in NRT Smoking Cessation Aids in Taiwan?
- How are products distributed in NRT Smoking Cessation Aids in Taiwan?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Taiwan - Category analysis
KEY DATA FINDINGS
Declining smoking rates and public policy drive growth of NRT smoking cessation aids in Taiwan
Market leaders face share decline as competition intensifies in NRT smoking cessation aids
Pharmacies remain key for NRT smoking cessation aids as health and personal care stores drive dynamic growth
Strong public health momentum is set to drive a positive outlook for NRT smoking cessation aids
Subsidised therapies will support smoking cessation, but NRT aids is set to remain the primary solution
Second-generation cessation services are set to encourage quitting over the forecast period
Consumer Health in Taiwan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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