PROSPECTS AND OPPORTUNITIES
NRT forecasted to grow as tobacco usage drops
Value sales of NRT smoking cessation aids are expected to rise over the forecast period overall.
Technology offers supports to consumers
Digital innovation is reshaping the NRT smoking cessation aids landscape in the UK. In 2025, several brands have introduced smart cessation aids that integrate with mobile apps to track usage, set goals, and provide motivational support.
Government legislation looks to curb smoking further
Legislation continues to play a crucial role in shaping the UK’s smoking cessation market. In 2025, the UK Government reaffirmed its commitment to the “Smokefree 2030” goal, proposing a phased ban on tobacco sales to individuals born after 2009.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in United Kingdom?
- Which are the leading brands in NRT Smoking Cessation Aids in United Kingdom?
- How are products distributed in NRT Smoking Cessation Aids in United Kingdom?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in United Kingdom?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in the United Kingdom - Category analysis
KEY DATA FINDINGS
NRT growth driven by consumer concerns
Nicorette maintains market leadership
Hypermarkets offers more NRT solutions, enhancing value and convenience
NRT forecasted to grow as tobacco usage drops
Technology offers supports to consumers
Government legislation looks to curb smoking further
Consumer Health in the United Kingdom - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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