PROSPECTS AND OPPORTUNITIES
High prices, limited visibility and alternatives to provide significant challenges
NRT smoking cessation aids in South Africa is projected to register a moderate CAGR in retail volume terms and slightly higher retail value (constant 2025 prices) CAGR over the forecast period. A significant portion of retail value growth is likely to be attributable to rising prices, rather than increased retail volume sales.
Lack of visibility and accessibility to limit overall reach
Despite the positive retail volume and value growth forecast for NRT smoking cessation aids over the forecast period, these products are not easily visible or accessible to many local consumers. For example, NRT gum is kept behind the counter in pharmacies, where the product has to be specifically requested by the consumer.
Alternative ways to reduce the smoking rate to hamper the use of NRT smoking cessation aids
Male consumers dominate in terms of smoking cigarettes and the use of e-vapour products in South Africa, with the smoking rate among this demographic predicted to only marginally decline over the forecast period. The relatively high proportion of the smoking population (the total number of smokers is projected to be lower than a high point in 2022, but grow gradually through much of the forecast period) is set to encourage South Africa’s government to continue to introduce legislation in an attempt to curb smoking rates in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in South Africa?
- Which are the leading brands in NRT Smoking Cessation Aids in South Africa?
- How are products distributed in NRT Smoking Cessation Aids in South Africa?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in South Africa - Category analysis
KEY DATA FINDINGS
NRT smoking cessation aids remains a small and underdeveloped category
Nicorette continues to shape the category
Limited appeal limits brand visibility and distribution scope
High prices, limited visibility and alternatives to provide significant challenges
Lack of visibility and accessibility to limit overall reach
Alternative ways to reduce the smoking rate to hamper the use of NRT smoking cessation aids
Consumer Health in South Africa - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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