PROSPECTS AND OPPORTUNITIES
NRT smoking cessation aids enjoys steady increase
Value sales of NRT smoking cessation aids is expected to increase slightly over the forecast period, driven by the challenges that many smokers experience in successfully quitting smoking. Most smokers engage in a number of attempts to quit before they succeed.
Challenging outlook for NRT pouches
The Federal government took steps to reduce consumer access to nicotine pouches in late 2024, with sales restricted to pharmacies only. Nicotine pouches can no longer be sold in convenience stores and gas stations, whilst flavours can no longer be sold expect for mint.
Government supports category with promotional efforts
Governments and health authorities continue to encourage smokers to quit, providing programs and financial assistance to qualified individuals who are looking to quit smoking. In early 2025, Ottawa Public Health promoted National Non-Smoking Week outlining the services and supports available to smokers looking to quit.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Canada?
- Which are the leading brands in NRT Smoking Cessation Aids in Canada?
- How are products distributed in NRT Smoking Cessation Aids in Canada?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Canada?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Canada - Category analysis
KEY DATA FINDINGS
NRT smoking cessation aids face steady growth
McNeil Consumer & Specialty Pharmaceuticals dominates the competitive landscape
Pharmacies offer range of NRT smoking cessation aids
NRT smoking cessation aids enjoys steady increase
Challenging outlook for NRT pouches
Government supports category with promotional efforts
Consumer Health in Canada - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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