Little movement is anticipated in NRT smoking cessation aids in Brazil in retail volume terms in the forecast period, while current value sales are expected to rise, although at a much more moderate rate than in 2024. The low proportion of cigarette smokers in Brazil, at just over 10% of the population, limits the consumer base; these are predominantly older adults.
The introduction of a “sin tax” in Brazil is expected to have significant impacts on cigarette consumption in the coming years. The tax aims to reduce the consumption of potentially harmful goods, including tobacco products, by imposing higher taxes on them.
The World Health Organization (WHO) has introduced new guidelines for smoking cessation, emphasising the combination of pharmacological treatments and behavioural support. The guidelines aim to assist over 750 million tobacco users globally who wish to quit, with a particular focus on low- and middle-income countries.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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