PROSPECTS AND OPPORTUNITIES
Declining smoking prevalence will continue to depress demand
The need for NRT smoking cessation aids will remain subdued as smoking prevalence and the size of the smoking population in Hungary continue to decrease in line with rising health-consciousness, the growing financial cost of the habit and the adoption of tougher tobacco control policies. However, the same factors will encourage more existing smokers to quit, and together with the anticipated easing of the cost-of-living crisis, this should help to ensure rates of volume sales decline in all categories are lower than during the review period.
NRT patches to outperform other formats
In line with the trend seen in the review period, NRT patches are expected to outperform other formats of NRT smoking cessation aids in the forecast period. Manufacturers will place a heavy emphasis on promotion to generate awareness and drive sales.
E-commerce channel to take a larger share of sales
NRT smoking cessation aids is predicted to witness dynamic growth in retail e-commerce sales over the forecast period, effectively taking share from the pharmacy channel. Consumers will opt for the convenience and timesaving benefits of shopping online.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Hungary?
- Which are the leading brands in NRT Smoking Cessation Aids in Hungary?
- How are products distributed in NRT Smoking Cessation Aids in Hungary?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Hungary?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Hungary - Category analysis
KEY DATA FINDINGS
Low awareness limits demand for NRT smoking cessation aids
Consumers lack knowledge about product efficacy and length of treatment required
NRT patches are the preferred format in Hungary
Declining smoking prevalence will continue to depress demand
NRT patches to outperform other formats
E-commerce channel to take a larger share of sales
Consumer Health in Hungary - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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