PROSPECTS AND OPPORTUNITIES
Modern oral nicotine products may impact demand for NRT smoking cessation aids
Sales of NRT smoking cessation aids are expected to continue falling over the forecast period in value terms (at constant 2025 prices). What started as NRT smoking cessation aids products are evolving in directions that, in terms of intended use, do not correspond with Euromonitor’s definition of NRT smoking cessation aids.
New prescription NRTs could impact the future of OTC products
Two new prescription NRT smoking cessation aids are likely to launch over the forecast period. In late 2024, the FDA cleared RespiRx, developed by pharmaceutical company, Qnovia Inc, for phase 1 clinical trials.
FDA seeks to reduce nicotine content in tobacco products
In January 2025, the US Food and Drug Administration’s (FDA) expanded its longstanding commitment to the restriction, reduction and regulation of nicotine by proposing regulations on its manufacture that, if approved, would cap the level of nicotine contained in cigarettes and certain other combusted products at 7mg per g. While this would not reduce the toxin level for these kinds of products, the FDA hopes that it might lower the chances of addiction.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in USA?
- Which are the leading brands in NRT Smoking Cessation Aids in USA?
- How are products distributed in NRT Smoking Cessation Aids in USA?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in USA?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in the US - Category analysis
KEY DATA FINDINGS
Value sales of NRT smoking cessation aids set to decline in 2025
Jones finds success by coupling fresh marketing with therapy
E-commerce on the rise as consumers seek convenience and discretion
Modern oral nicotine products may impact demand for NRT smoking cessation aids
New prescription NRTs could impact the future of OTC products
FDA seeks to reduce nicotine content in tobacco products
Consumer Health in the US - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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