PROSPECTS AND OPPORTUNITIES
NRT smoking cessation aids could face challenges due to high cost of living, despite improving availability, including via online channels
Retail sales of NRT smoking cessation aids are expected to continue to expand in constant value terms (2024 prices) over the forecast period as a growing number Malaysians look to quit their smoking habit. However, due to the high cost of living, and resulting budgetary constraints, many consumers will eschew purchasing NRT aids in favour of government-run quit smoking clinics, such as MQuit, where they are able to receive prescribed or planned treatments from a doctor.
Implementation of Control of Smoking Products Act 852 expected to boost demand for NRT aids, amid rising vaping rates
The Ministry of Health (MOH) is poised to fully implement the Control of Smoking Products for Public Health 2024 (Act 852) as a strategic response to the rising use of e-cigarettes, particularly among young people. Vaping has surged significantly, with its prevalence among users increasing from 0.
Little change in competitive landscape
Despite the strong expected growth for NRT smoking cessation aids, a limited number of brands are likely to remain present in the category over the forecast period. This is due to the strength of the leading players, which will likely act as a barrier to entry.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Malaysia?
- Which are the leading brands in NRT Smoking Cessation Aids in Malaysia?
- How are products distributed in NRT Smoking Cessation Aids in Malaysia?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Malaysia - Category analysis
KEY DATA FINDINGS
Legislative changes support growth in NRT smoking cessation aids
Market leader Nicorette launches new NRT smoking cessation aid in spray format
Government interventions aim to combat nicotine smoking amongst young people
NRT smoking cessation aids could face challenges due to high cost of living, despite improving availability, including via online channels
Implementation of Control of Smoking Products Act 852 expected to boost demand for NRT aids, amid rising vaping rates
Little change in competitive landscape
Consumer Health in Malaysia - Industry Overview
Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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