PROSPECTS AND OPPORTUNITIES
Growth expected to continue as Ireland aims to be “tobacco-free”
Current value sales of NRT smoking cessation aids are forecast to increase steadily in the coming years, supported by several key factors, including the Irish government's Tobacco Free Ireland strategy, which aims for a smoking prevalence of less than five per cent. Ongoing investment in public health initiatives aimed at supporting smoking cessation is expected to further bolster demand.
Monitoring of habits and on-the-go support will boost NRT effectiveness and support category growth
The NRT category is undergoing a significant digital transformation, with innovations such as Nicorette QuickMist SmartTrack enabling users to monitor their cravings and consumption through a dedicated mobile application. This technology also provides motivational prompts and tracks progress, supporting individuals throughout their smoking cessation journey.
NRT will benefit from alignment with lifestyle trends
NRT smoking cessation aids are increasingly reflecting wider wellness trends, with a growing emphasis on cleaner formulations such as sugar-free, vegan, and options made from natural ingredients. Sustainability is also becoming a key focus in the category, as brands work to introduce recyclable packaging and reduce their reliance on plastics.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Ireland?
- Which are the leading brands in NRT Smoking Cessation Aids in Ireland?
- How are products distributed in NRT Smoking Cessation Aids in Ireland?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Ireland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Ireland - Category analysis
KEY DATA FINDINGS
Decline in smoking prevalence continues to benefit NRT in 2025
Nicorette brands continue to lead NRT sales in Ireland
Pharmacies remains the dominant distribution channel
Growth expected to continue as Ireland aims to be “tobacco-free”
Monitoring of habits and on-the-go support will boost NRT effectiveness and support category growth
NRT will benefit from alignment with lifestyle trends
Consumer Health in Ireland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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