PROSPECTS AND OPPORTUNITIES
Shifting policy and competition from alternative formats likely to reshape outlook for NRT smoking cessation aids over the forecast period
Value sales of NRT smoking cessation aids are expected to rise slightly over the forecast period, though volume sales will fall. This is likely due to two factors: first, although the National-led coalition government repealed several cornerstone measures of the Smokefree Aotearoa 2025 strategy in 2023-2024, including the generational smoking ban, retail restrictions aimed at reducing tobacco outlets by over 90%, and mandatory de-nicotinisation, smoking rates are still expected to fall due to increased public health awareness.
New Zealand moves to sustainably tackle digital waste by banning the manufacture, sale, supply and distribution of single-use vape technology
New Zealand is following the international lead in phasing out disposable vapes, with a full ban on their manufacture, sale, supply and distribution taking effect in June 2025. By comparison, Australia was among the first to act decisively, banning the importation of disposable vapes from January 2024, ahead of most other countries.
Regulatory divergence likely to remain key in New Zealand’s harm reduction approach to heated tobacco vs. nicotine pouches
There is a willingness to incorporate heated tobacco products and e-cigarettes or vapes into the national harm reduction policy through measures such as halving the excise tax on heated tobacco for a one-year trial, which has now been extended to July 2027, to encourage smokers to switch from cigarettes. Philip Morris International (PMI) is the sole player in the category with its IQOS device.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in New Zealand?
- Which are the leading brands in NRT Smoking Cessation Aids in New Zealand?
- How are products distributed in NRT Smoking Cessation Aids in New Zealand?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in New Zealand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in New Zealand - Category analysis
KEY DATA FINDINGS
Rising public health awareness and tobacco control measures drive sales amid shifting consumption trends
International players retain leadership and drive competitive dynamics
Pharmacies dominates distribution in 2025 thanks to regulatory status, brand equity and affordability of subsidised access
Shifting policy and competition from alternative formats likely to reshape outlook for NRT smoking cessation aids over the forecast period
New Zealand moves to sustainably tackle digital waste by banning the manufacture, sale, supply and distribution of single-use vape technology
Regulatory divergence likely to remain key in New Zealand’s harm reduction approach to heated tobacco vs. nicotine pouches
Consumer Health in New Zealand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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