PROSPECTS AND OPPORTUNITIES
Sluggish performance expected, due to falling target market and lack of innovation
Retail current value sales of NRT smoking cessation aids are expected to see minimal growth in New Zealand over the forecast period, whilst retail volume sales are expected to continue to decline, as the prevalence of cigarette smoking continues to fall. The number of smokers in New Zealand fell from 539,000 in 2019 to 475,000 in 2024, and a further fall is expected, set to reach 434,000 in 2028.
E-vapour products provide challenges and opportunities
While smoking rates declined over the review period, and are expected to continue to do so over the forecast period, a key contributor to this is the rise in demand for and the use of e-vapour products, which are likely to hamper the growth of NRT smoking cessation aids in the forecast period. However, originally touted as a smoking cessation tool, although some of these products do not contain nicotine, many do contain the highly addictive chemical, which has caused a number of issues and challenges for the category in its own right, which is now being met with more stringent regulation.
Snuff and chewing tobacco could be legalised to help smokers quit
Snuff and smokeless tobacco are being reviewed as tools to help smokers quit under the new government’s smoke-free plans. While these products have contributed to reduced smoking rates overseas, there are mixed views on whether they could be an effective tool in New Zealand.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in New Zealand?
- Which are the leading brands in NRT Smoking Cessation Aids in New Zealand?
- How are products distributed in NRT Smoking Cessation Aids in New Zealand?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in New Zealand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in New Zealand - Category analysis
KEY DATA FINDINGS
While volume sales fall, inflationary pressures drive up unit prices
NRT gum and NRT patches remain the most popular offerings
Dominance of Johnson & Johnson and Dr Reddy’s continues
Sluggish performance expected, due to falling target market and lack of innovation
E-vapour products provide challenges and opportunities
Snuff and chewing tobacco could be legalised to help smokers quit
Consumer Health in New Zealand - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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