Home products specialists in France registered another year of decline in 2025, with sales falling by 2%?to EUR43.8 billion. This contraction, though less severe than the previous year's 5% drop, positions France as experiencing a sharper downturn than the regional and global averages, especially as Western Europe as a whole is seeing a stabilisation in demand. Several factors contributed to this downward trend, most notably the ongoing weakness in the real estate market, which suppressed demand

Home products specialists experienced a generally stable performance in 2025 despite ongoing macroeconomic pressures, with sales reaching CNY1,603.5 billion on the back of current value growth of 4% over the previous year. The performance was supported by a mix of government stimulus, evolving consumer preferences, and a shift in spending priorities as the domestic housing market remained weak and second-hand housing transactions slowed. This context was reflected in China’s real GDP growth of 5

Home products specialists in Brazil experienced modest current value growth in 2025, with total sales reaching BRL 114.7 billion, a 5% increase over the previous year. This growth represents a slowdown compared to the double-digit gains recorded in the post-COVID-19 rebound of 2022 and the robust 11% growth in 2023, reflecting a broader shift from post COVID-19 fuelled demand to a more price-driven environment.

Home products specialists in Mexico delivered a robust performance in 2025, outpacing many regional and global peers by maintaining strong value growth despite macroeconomic headwinds. The total value of home products specialists reached MXN285.8 billion in 2025, up from MXN277.5 billion in 2024, representing a 3% growth rate for the year in current terms. This expansion occurred in a context of modest real GDP growth of 0.6% and inflation at 4%, while consumer confidence remained positive at 1.

Home products specialists in the Philippines delivered solid value growth in 2025, with total sales reaching PHP 445.9 billion, representing a 4% increase compared to 2024. This expansion occurred in a favourable macroeconomic environment, as the country’s real GDP grew by 5% in 2025 and inflation remained relatively low at 2%. Improving disposable incomes, ongoing urbanisation, and a steady influx of first-home buyers continue to underpin growth in the home products specialists channel, even as

Home products specialists in the US experienced a further contraction in value sales in 2025, with the market declining by 1% to USD352.5 billion. This modest decline followed consecutive years of contraction, highlighting ongoing pressures across the broader retail environment. The main drivers of this negative performance are the sustained weakness in the housing market, persistent inflation, and only marginal relief from multiple interest rate cuts, which failed to significantly stimulate hou

Home products specialists saw modest current value growth in South Africa in 2024. With South African households facing rising living costs, middle-income households increasingly experienced difficulties, having accumulated significant asset-backed debts such as mortgages and vehicle financing during the pandemic at significantly low interest rates, with repayments now set at a 15-year high interest rate. As a result, more households adopted a cautious approach to spending, leading to relatively

Despite a second consecutive year of value sales decline in 2024, sales through home improvement and gardening stores in Germany remained higher than pre-pandemic levels. In addition, the rate of decline was slower than the previous year, and less severe compared to homewares and home furnishing stores. However, products purchased from this channel requiring higher investment faced greater challenges due to an unstable economy. In addition, unfavourable weather conditions in 2024 placed addition

In 2024, home products specialists in Morocco benefited from increased government and private investment in construction and renovation projects. These efforts were largely shaped by key national events and recovery initiatives, including the reconstruction programme for regions impacted by the Al Haouz earthquake and preparations for the 2025 Africa Cup of Nations and the 2030 FIFA World Cup. Despite the DIY concept still being relatively unfamiliar to most Moroccan households, chained home imp

Home improvement and gardening stores saw a further decline in sales in current value terms in 2024, continuing the downturn in fortunes after the strong growth seen during the pandemic. Consumers still looked to maintain a well-kept home with regular quick and easy fixes, but with the pandemic over and consumers spending more time away from the home they had less time to spend on more significant home improvements or maintenance tasks. Additionally, the financial strain and uncertainty created

Homewares and home furnishing stores recorded strong growth in current value terms in 2024, largely driven by high inflation and resultant price increases. However, in constant value terms, performance was more modest due to subdued consumer confidence and shrinking disposable incomes. Home improvement stores struggled the most, with declining outlet numbers amid cautious consumer spending. In contrast, demand for furnishings persisted among affluent urban consumers, supported by growing urbanis

Home products specialists in India saw solid current value growth in 2024, along with an increase in outlet numbers, with all channels experiencing growth. Retailers are increasingly adopting omnichannel strategies to blend online and offline experiences. Ikea India Pvt Ltd, for instance, has enhanced its e-commerce platform, while also expanding its physical presence with smaller format stores in cities such as Mumbai and Bengaluru. This approach allows customers to explore products digitally a

Value sales of home products specialists in the United Arab Emirates continued to steadily grow in 2024, fuelled by the local market’s expanding population which was partly boosted by an influx of affluent expatriates. The channel also benefited from a further increase in outlet numbers, thereby enhancing market penetration. Players looked to diversify their sustainable product offerings, with a view to leveraging improving economic conditions in the coming years that will potentially encourage

In 2024, economic constraints and currency devaluation prompted more Egyptian consumers to shift towards local markets and independent home specialty stores. Neighbourhoods such as Nozha, Nasr City, and Downtown Cairo have become increasingly popular for their culturally resonant and cost-effective offerings – from ceramic dinnerware to oven-safe bakeware – often priced significantly below international alternatives. These outlets provide a vital alternative for households affected by shrinking

Homewares and home furnishing stores in the UK experienced another year of value sales decline in 2024, highlighting ongoing challenges in the local market. Elevated inflation rates throughout the year led to increased costs of raw materials, resulting in higher retail prices for home furnishings. This price escalation deterred consumers, particularly those already facing financial constraints. Instead, an increasing number of them turned to second-hand furniture and sustainable alternatives, dr

Home products specialists continued to post a small decline in 2024 due to multiple factors. Low consumer confidence led to reduced discretionary spending, while the market also faced a natural slowdown following strong pandemic-driven growth when consumers heavily invested in their homes. As a result, demand has softened, with fewer large-scale home improvement purchases and a shift in spending priorities. Additionally, players faced increasing competition from e-commerce with consumers becomin

Home products specialists saw current value growth in Ukraine in 2024 despite the challenges of wartime. Large retailers such as Epicentr, which remained the clear leader in overall home products specialists, were actively expanding their presence by opening new store formats, including Epicentr Express, which provide convenient access to home improvement products. Jysk continued to update its stores to modern concepts, improving the customer experience. At the same time, Ukrainian brands such a

Overall, home products specialists in the Czech Republic registered a marginal increase in outlet number and good, if slower, retail current value growth in 2024. The largest category, home improvement and gardening stores, experienced growing demand as the economic situation and material costs stabilised. Many households postponed or delayed projects as costs rose in the second half of the review period. High inflation rates pushed up prices, making many materials too expensive. This dampened t

Japan’s location at the intersection of several tectonic plates makes it highly susceptible to earthquakes, with some major seismic events occurring in cycles of hundreds of years. One such event is the anticipated Nankai Trough Earthquake, which could devastate the middle to southern Pacific coast, including significant metropolitan areas such as Nagoya. A 2020 government report indicated a 70-80% probability of this earthquake happening within the next three decades, instilling a persistent se

In 2024, retail value sales in home product specialists increased by 1%. Slovak households demonstrated a reluctance to spend on non-essential items, resulting in a strong demand for price deals and discounts. Promotional activities and loyalty programs continued to attract consumers to stores; however, price became the primary factor influencing purchasing decisions. Fewer consumers were willing to spend extra money without clear added value or features. That said, demand for premium products w

Despite seeing a slight decline in outlet numbers in 2024, home products specialists in South Korea experienced current value growth in this year, driven by increasing consumer interest in home improvement and lifestyle enhancement. Home improvement and gardening stores saw an uptick in sales, benefiting from a slightly improved housing market and a growing consumer focus on DIY renovations and outdoor spaces. Homewares and home furnishing stores also expanded, as more consumers sought affordabl

Home products specialists in Australia recorded a weak performance in 2024, driven by the value sales decline of home improvement and gardening stores, which dominates the channel. On the other hand, homewares and home furnishing stores recorded flat growth during the year, as many consumers delayed large purchases due to the elevated cost of living in the country.

Home products in Singapore was supported in part by rising pet ownership in 2024, which has been on an upward trajectory throughout the review period. Growth in pet ownership supported by an expanding ‘pawrents’ movement wherein consumers see their pets as not just animals, but equal members of the family. This trend became even more evident following the pandemic, which caused many people to spend significantly more time at home. The emotional benefits of pet companionship gained new prominence

Home products specialists saw value sales stagnate in current terms in Indonesia in 2024, Home improvement and gardening stores experienced further growth, at a slightly higher rate than in the previous year. Indeed, each of the top four players in the category experienced positive value sales growth. The leader, Ace Hardware, was the most dynamic major player during the year.