Home Products Specialists

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Country Report May 2026

Home products specialists in Australia recorded steady value growth in 2025, with current value sales reaching AUD31,906 million, up 2% from the previous year. A rebound in small-scale home improvement and refresh projects underpinned performance. Unlike some global and regional peers facing sharper economic headwinds, Australian retailers benefited from ongoing demand for affordable, functional upgrades, with a focus on practical spending amid prolonged cost-of-living pressures. Australia’s rea

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Country Report May 2026

Home products specialists in India recorded robust current value growth of 10% in 2025, with total sales reaching INR 2.84 trillion. This performance is supported by continued urbanisation, higher disposable incomes, and evolving consumer lifestyles, as reflected in the country's strong real GDP growth of 7% and moderating inflation at 2% in 2025. India’s consumer expenditure as a percentage of GDP also rose to 62%, signalling an environment conducive to discretionary spending on home products.

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Country Report May 2026

Home products specialists in Saudi Arabia achieved steady value growth in 2025, rising to SAR 30.11 billion, up 5% from the previous year. This performance comes against a backdrop of a stabilising macroeconomic environment, with real GDP growth at 4% and inflation moderate at 2%. Consumer expenditure as a percentage of GDP continued to rise in 2025, reaching 48%, while the consumer confidence index remained positive at 3.2. These indicators supported continued demand for homewares and furnishin

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Country Report May 2026

Home products specialists in Slovakia experienced a challenging year in 2025, with value declining to EUR1.57 billion, a 1% drop from 2024. This downward trend contrasts with the previous year’s growth and underscores heightened price sensitivity among Slovak households, driven by higher taxes and the anticipation of further austerity measures. Consumers became more selective in their spending, resulting in a significant drop in orders across all home products specialists, while the broader econ

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Country Report May 2026

In 2025, home products specialists in South Korea recorded decline, with both outlet numbers and revenue falling. The market value fell to KRW7,690 billion, representing a decline of 1% in current terms from the previous year. This performance contrasted with broader regional economic stabilisation, as real GDP growth in South Korea slowed to 0.9% and inflation stood at 2%, both lower than recent years. The decline was driven primarily by a significant slump in the furniture sector, triggered by

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Country Report May 2026

Home products specialists experienced a negative trend in 2025, with declines observed across outlets, selling space, and retail value. The total value for home products specialists stood at EUR30.8 billion, reflecting a marginal decline of 1% in current terms from the previous year. This contraction was driven by a combination of factors, including the end of tax incentives, economic caution among families, and a notable reduction in purchases of durable goods, which are seen as non-essential a

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Country Report May 2026

Home products specialists experienced another year of contraction in Germany in 2025, with value sales declining by 3% to EUR51.3 billion, down from EUR52.7 billion in 2024. This downward trend was more pronounced than in most Western European markets, reflecting localised challenges such as subdued consumer spending, persistently high savings rates, and a slump in residential construction. Within this context, the German furniture industry continued to face notable strain, and price competition

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Country Report May 2026

Home products specialists recorded stable performance in 2025, with sales reaching CZK110.1 billion and a modest year-on-year growth of 0.8%. This performance reflects a period of consolidation following stronger fluctuations in previous years, with household economic improvements driving increased purchases, particularly of smaller homewares and décor. However, elevated housing costs and a slowdown in new home purchases continued to restrain demand for higher-priced furniture, resulting in only

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Country Report May 2026

Home products specialists in Thailand experienced a challenging year in 2025, marked by sluggish performance as weak economic conditions and persistently high household debt further dampened discretionary spending. Total value sales declined to THB290,028 million, representing a contraction of 2% for the second consecutive year. In this challenging environment, consumers deprioritised big-ticket and lifestyle-driven purchases such as home improvement, décor, and furniture, leading to a sharper c

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Country Report May 2026

In 2025, home products specialists in Vietnam recorded a notable rebound, with retail value reaching VND158.6 trillion, reflecting 6% growth from the previous year. This recovery stands out in the context of Asia Pacific, where the pace of expansion has been generally steady but less dynamic than Vietnam's performance. The positive momentum is underpinned by strong real GDP growth of 7% and relatively moderate inflation at 3%, contributing to more resilient consumer sentiment, even as consumer e

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Country Report May 2026

In 2025, home products specialists in Turkey demonstrated notable resilience, achieving a 45% increase in current value sales to TRY482.8 billion despite ongoing economic pressures, including persistent inflation of 35% and high interest rates. This growth stood out in the context of Turkey’s moderate real GDP growth of 4% and subdued consumer confidence, which remained negative at -1.1 on the standardised index. Compared to previous years, the pace of value growth remained robust, albeit slight

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Country Report May 2026

Home products specialists recorded robust current value growth of 3% in 2025, with sales reaching ZAR64.62 billion. This outpaced the previous year’s growth and reflects an environment shaped by easing inflation, lower interest rates, and rising disposable incomes, which collectively spurred demand for home products, particularly among first-time homebuyers. These positive macroeconomic drivers, alongside the continued adoption of buy now pay later services, underpinned greater affordability and

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Country Report May 2026

Home products specialists in Malaysia witnessed muted growth in 2025, with sales remaining stagnant at MYR12,000 million. The weak performance of homewares and home furnishing stores was offset by growth in home improvement and gardening stores, pet shops and superstores. Cautious spending behaviour was driven by tighter budgets, and this resulted in the postponement of high-ticket purchases such as furniture, directly impacting the performance of homewares and home furnishing stores. Value-led

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Country Report May 2026

Home products specialists in Spain delivered a mixed performance in 2025. Overall, retail current value sales decreased by 1% to reach EUR20,437 million. This stands in contrast to the previous growth trajectory, as home products specialists had experienced strong retail current value increases in the early review period, followed by more moderate rises in 2023 and 2024. The overall result in 2025 also reflected diverging performances across the categories.

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Country Report May 2026

Home products specialists in France registered another year of decline in 2025, with sales falling by 2%?to EUR43.8 billion. This contraction, though less severe than the previous year's 5% drop, positions France as experiencing a sharper downturn than the regional and global averages, especially as Western Europe as a whole is seeing a stabilisation in demand. Several factors contributed to this downward trend, most notably the ongoing weakness in the real estate market, which suppressed demand

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Country Report May 2026

Home products specialists experienced a generally stable performance in 2025 despite ongoing macroeconomic pressures, with sales reaching CNY1,603.5 billion on the back of current value growth of 4% over the previous year. The performance was supported by a mix of government stimulus, evolving consumer preferences, and a shift in spending priorities as the domestic housing market remained weak and second-hand housing transactions slowed. This context was reflected in China’s real GDP growth of 5

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Country Report May 2026

Home products specialists in Brazil experienced modest current value growth in 2025, with total sales reaching BRL 114.7 billion, a 5% increase over the previous year. This growth represents a slowdown compared to the double-digit gains recorded in the post-COVID-19 rebound of 2022 and the robust 11% growth in 2023, reflecting a broader shift from post COVID-19 fuelled demand to a more price-driven environment.

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Country Report May 2026

Home products specialists in Mexico delivered a robust performance in 2025, outpacing many regional and global peers by maintaining strong value growth despite macroeconomic headwinds. The total value of home products specialists reached MXN285.8 billion in 2025, up from MXN277.5 billion in 2024, representing a 3% growth rate for the year in current terms. This expansion occurred in a context of modest real GDP growth of 0.6% and inflation at 4%, while consumer confidence remained positive at 1.

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Country Report May 2026

Home products specialists in the Philippines delivered solid value growth in 2025, with total sales reaching PHP 445.9 billion, representing a 4% increase compared to 2024. This expansion occurred in a favourable macroeconomic environment, as the country’s real GDP grew by 5% in 2025 and inflation remained relatively low at 2%. Improving disposable incomes, ongoing urbanisation, and a steady influx of first-home buyers continue to underpin growth in the home products specialists channel, even as

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Country Report Apr 2026

Home products specialists in the US experienced a further contraction in value sales in 2025, with the market declining by 1% to USD352.5 billion. This modest decline followed consecutive years of contraction, highlighting ongoing pressures across the broader retail environment. The main drivers of this negative performance are the sustained weakness in the housing market, persistent inflation, and only marginal relief from multiple interest rate cuts, which failed to significantly stimulate hou

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Country Report Apr 2025

In 2024, home products specialists in Morocco benefited from increased government and private investment in construction and renovation projects. These efforts were largely shaped by key national events and recovery initiatives, including the reconstruction programme for regions impacted by the Al Haouz earthquake and preparations for the 2025 Africa Cup of Nations and the 2030 FIFA World Cup. Despite the DIY concept still being relatively unfamiliar to most Moroccan households, chained home imp

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Country Report Apr 2025

Home improvement and gardening stores saw a further decline in sales in current value terms in 2024, continuing the downturn in fortunes after the strong growth seen during the pandemic. Consumers still looked to maintain a well-kept home with regular quick and easy fixes, but with the pandemic over and consumers spending more time away from the home they had less time to spend on more significant home improvements or maintenance tasks. Additionally, the financial strain and uncertainty created

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Country Report Apr 2025

Homewares and home furnishing stores recorded strong growth in current value terms in 2024, largely driven by high inflation and resultant price increases. However, in constant value terms, performance was more modest due to subdued consumer confidence and shrinking disposable incomes. Home improvement stores struggled the most, with declining outlet numbers amid cautious consumer spending. In contrast, demand for furnishings persisted among affluent urban consumers, supported by growing urbanis

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Country Report Apr 2025

Value sales of home products specialists in the United Arab Emirates continued to steadily grow in 2024, fuelled by the local market’s expanding population which was partly boosted by an influx of affluent expatriates. The channel also benefited from a further increase in outlet numbers, thereby enhancing market penetration. Players looked to diversify their sustainable product offerings, with a view to leveraging improving economic conditions in the coming years that will potentially encourage

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