PROSPECTS AND OPPORTUNITIES
Population growth and residential construction plans set to support sales of home products, while pet shops and superstores offers further solid growth potential
The rising number of new households in Australia is expected to drive consumer spending within home products specialists over the forecast period, as they look to furnish their homes. The 2024-25 Federal Budget allocated an additional AUD6.
Freedom adds AI-based search to its e-commerce platform
Freedom, a homewares and home furnishings store in Australia with a particular focus on furniture, is upgrading its online platform by adding AI-based searches to assist consumers in discovering the most suitable products and personalise the user experience. Early results on the integration of the technology showed a 15% uplift in customer sessions via its website within the first 30 days of use.
Omnichannel strategy is attractive to consumers of home products
As e-commerce in Australia continues to grow rapidly, there are concerns about the long-term viability of bricks-and-mortar stores, but channels such as home products specialists still offer strong consumer engagement opportunities, and further growth potential. While consumers may use online channels to research and browse, many are still likely to visit a physical store and see products such as furniture for themselves before making the final purchasing decision.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in Australia?
- Which are the leading retailers in Home Products Specialists in Australia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in Australia - Category analysis
KEY DATA FINDINGS
Cost-of-living pressures limit discretionary spending by local consumers
Shipping costs impact retailers’ profits
Ikea enters into partnership with Australia Post to further expand delivery footprint
Population growth and residential construction plans set to support sales of home products, while pet shops and superstores offers further solid growth potential
Freedom adds AI-based search to its e-commerce platform
Omnichannel strategy is attractive to consumers of home products
Retail in Australia - Industry Overview
Retail in 2024: The big picture
Shifting trust among consumers and shrinkflation strategies
Industrial disputes at Australian ports drive up cost of imports
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
End of year/Christmas shopping
Back-to-school
DISCLAIMER
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!