PROSPECTS AND OPPORTUNITIES
Home improvement and gardening stores expected to return to growth
After challenges in the late review period, home improvement and gardening stores is expected to register sales growth over the forecast period. In the second half of 2024, there were already indications in this direction.
Homewares and home furnishing stores also expected to enjoy higher sales
Homewares and home furnishing stores is also expected to return to positive growth over the forecast period after a poor performance in the late review period. The reasons for this and the uncertainty around it are much the same as those related to home improvement and gardening stores.
E-commerce and comfortable shopping ever more in focus
At the end of the review period, home products e-commerce accounted for roughly one-quarter of the combined sales of the specialist channel and home products e-commerce. The latter is expected to grow so dynamically—if the economic situation allows—that by the end of the forecast period, its share is forecast to increase to around one-third.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in Finland?
- Which are the leading retailers in Home Products Specialists in Finland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in Finland - Category analysis
KEY DATA FINDINGS
Less decline for home improvement and gardening stores than in 2023
Pet parenting in Finland is here to stay
K-Rauta remains the category leader in 2024
Home improvement and gardening stores expected to return to growth
Homewares and home furnishing stores also expected to enjoy higher sales
E-commerce and comfortable shopping ever more in focus
Retail in Finland - Industry Overview
Retail in 2024: The big picture
Domestic giants continue leading retail in Finland
Still room for growth in e-commerce
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Mother’s and Father’s Day
Back to school
DISCLAIMER
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
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