PROSPECTS AND OPPORTUNITIES
Ongoing demand for affordable mass products
The home products specialists channel is expected to continue expanding in Greece during the forecast period, with interest in DIY rising due to demand for more affordable and convenient solutions. Key players such as Ikea, Jysk, Leroy Merlin and Praktiker will continue to dominate as the demand for practical, more affordable products has become strong amongst young households.
Growing use of digital technologies
In the forecast period, home products specialist retailers are going to leverage technology and AI to improve the customer experience. In part, this will be a response to the broader development of online retailing and the increasingly central role of digital technologies in consumers’ everyday lives.
Upmarket opportunities for pet shops and superstores
During the forecast period, Greece’s pet shops and superstores channel is expected to grow significantly, since most pet owners try to find the best nutrition and special care for their pets. As people become conscious about the health and wellbeing of their pets, demand for better quality food, supplements, and grooming products is likely to increase.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in Greece?
- Which are the leading retailers in Home Products Specialists in Greece?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in Greece - Category analysis
KEY DATA FINDINGS
Homewares and furnishing stores channel leads growth
Shift to less expensive mass products
Pet City partners with Wolt
Ongoing demand for affordable mass products
Growing use of digital technologies
Upmarket opportunities for pet shops and superstores
Retail in Greece - Industry Overview
Retail in 2024: The big picture
Retail in 2024: The big picture
Consolidation via acquisition
Expansion of convenience stores
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
St Valentine’s Day
Mother’s Day
DISCLAIMER
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
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