PROSPECTS AND OPPORTUNITIES
Moderate growth expected, but demographic challenges may dampen demand
Home products specialists in Bulgaria is projected to register moderate constant value growth over the forecast period. However, long-term demographic trends are expected to exert downward pressure on sales.
Pet shops and superstores to experience the strongest growth
One of the most promising segments within the home products sector is the pet care retail market, with pet shops and superstores expected to register the highest constant value growth over the forecast period. Pet ownership in Bulgaria increased significantly during the pandemic as more people spent time at home, and this trend has continued to influence consumer behaviour.
E-commerce to gain traction as retailers expand digital offerings
E-commerce in the home products sector is expected to experience significant growth over the forecast period, despite currently accounting for only a small share of total sales. The shift towards digital shopping is accelerating, with more consumers seeking the convenience of browsing and purchasing home improvement, furnishing, and décor products online.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in Bulgaria?
- Which are the leading retailers in Home Products Specialists in Bulgaria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in Bulgaria - Category analysis
KEY DATA FINDINGS
Construction sector slows, leading to weaker growth in home improvement retail
Homewares and home furnishing stores benefit from renewed consumer confidence
IKEA maintains leadership with innovation and sustainability initiatives
Moderate growth expected, but demographic challenges may dampen demand
Pet shops and superstores to experience the strongest growth
E-commerce to gain traction as retailers expand digital offerings
Retail in Bulgaria - Industry Overview
Retail in 2024: The big picture
Consumer confidence improves, but grocery price sensitivity remains high
E-commerce growth stabilises as omnichannel retailing becomes essential
Retailers invest in digitalisation and in-store innovation
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Shopping Season Christmas
Shopping Season Back to school
DISCLAIMER
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
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