PROSPECTS AND OPPORTUNITIES
Encouraging outlook for home improvement and gardening stores
The French housing market is forecast to rebound in 2025, potentially boosting property sales and spurring further demand for home improvement projects. In addition, compared to the early 2000s, today's consumers have significantly enhanced their DIY skills, broadening the scope of projects they can tackle and driving more demand for larger-scale projects.
Aggressive competition from variety stores and e-commerce
Homewares and home furnishing retailers are facing increasingly fierce competition from variety stores. Chains such as Action, Centrakor, and Le Marché aux Affaires are aggressively pursuing competitive pricing strategies while expanding their national footprint.
Pet shops and superstores still offer growth opportunities
France is home to a specialised network of over 1,200 pet shops and superstores, which currently contribute only a modest share of total value sales compared to channels such as garden centres and multi-brand grocery retailers. Despite this, the number of pet stores and superstores is growing rapidly, with many brands planning significant expansion - primarily through franchising, although Maxi Zoo remains committed to company-owned outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in France?
- Which are the leading retailers in Home Products Specialists in France?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in France - Category analysis
KEY DATA FINDINGS
Home products sales suffer amid sluggish property market
Robust growth for pet shops and superstores
IKEA successfully navigates economic pressures with price cuts and omnichannel expansion
Encouraging outlook for home improvement and gardening stores
Aggressive competition from variety stores and e-commerce
Pet shops and superstores still offer growth opportunities
Retail in France - Industry Overview
Retail in 2024: The big picture
Quest for lowest prices across all social classes
New technologies continue to shape retail
Competitive landscape becomes increasingly consolidated, following strategic mergers and acquisitions
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas (Noël)
Back to School (La Rentrée)
Winter and summer sales seasons
DISCLAIMER
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
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