PROSPECTS AND OPPORTUNITIES
Furniture and homeware to benefit from urbanisation and rising incomes
Home products specialists in Morocco is poised for continued growth, driven by favourable socio-economic conditions. Urbanisation is accelerating, leading to increased demand for furniture and homeware to equip new homes and apartments.
Traditional Drougueries to remain dominant despite growth in chained outlets
Although large-format, self-service home improvement chains are gaining traction, traditional Drougueries are expected to retain their dominant role in the home improvement segment. These stores continue to benefit from strong community ties, proximity and flexibility.
Jysk’s entry to intensify competition and elevate consumer expectations
The Danish home furnishing brand Jysk is set to launch its first Moroccan stores in April 2025, marking Morocco as its 49th international market. Known for affordable, Scandinavian-inspired furniture and home décor, Jysk’s arrival is expected to heighten competition across the home products retail landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in Morocco?
- Which are the leading retailers in Home Products Specialists in Morocco?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in Morocco - Category analysis
KEY DATA FINDINGS
Home improvement driven by reconstruction efforts and event preparation
Pet stores expand as pets become part of the modern family
KITEA retains leadership through localisation and store innovation
Furniture and homeware to benefit from urbanisation and rising incomes
Traditional Drougueries to remain dominant despite growth in chained outlets
Jysk’s entry to intensify competition and elevate consumer expectations
Retail in Morocco - Industry Overview
Retail in 2024: The big picture
Competition intensifies as more players join the market
Sustainability is reshaping the retail landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
DISCLAIMER
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
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