PROSPECTS AND OPPORTUNITIES
Positive outlook for home products specialists
Although retail in Vietnam faces uncertainties, the country’s economic fundamentals are expected to support a favourable outlook for home products specialists over the forecast period. In particular, GDP growth rates are projected to rise across 2025 and 2026, largely due to anticipated increases in foreign investment and government measures designed to help businesses thrive.
A fragmented competitive landscape
The competitive landscape in home products specialists is predicted to remain highly fragmented, with numerous local independent retailers continuing to dominate the market. While global brands have a presence, their offerings are often more expensive, making them less accessible to the average Vietnamese consumer.
E-commerce and omnichannel strategies gain traction
Looking ahead, retail e-commerce is projected to become more influential in home products specialists, benefiting from a widespread shift towards online shopping in Vietnam. Platforms such as Shopee, Lazada and Tiki have already demonstrated that they can attract a sizeable user base with extensive promotions and discounts.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in Vietnam?
- Which are the leading retailers in Home Products Specialists in Vietnam?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in Vietnam - Category analysis
KEY DATA FINDINGS
Steady demand seen under challenging conditions
Pet shops and superstores edge towards maturity
Growing appeal of second-hand goods
Positive outlook for home products specialists
A fragmented competitive landscape
E-commerce and omnichannel strategies gain traction
Retail in Vietnam - Industry Overview
Retail in 2024: the big picture
New regulations for retail ecommerce
Retailers increase focus on Gen Z and younger generations
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double Digit Sales Days
DISCLAIMER
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
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